IRVINE, CA and DAYTONA BEACH, FL -- (MARKET WIRE) -- 04/24/07 -- Daytonabrands, Inc. (PINKSHEETS: DYTB), a manufacturer and marketer of innovative consumer products for the automobile and home, will have President and CEO Scott Harkness join Market News First for a live audio interview Tuesday, April 24, 2007, at 9:45 a.m. PDT - 12:45 p.m. EDT.

Daytonabrands recently issued a letter to shareholders to update shareholders on various business efforts. Today, Scott Harkness will discuss these key points and others.

--  Finalization of the product and packaging development for 30 new
    products
--  Meetings with several major Big Box Retailers to generate ongoing
    monthly purchase orders
--  Final negotiations of a new car care product line, which will create
    revenue through automotive dealerships
--  Negotiations to franchise the Daytonabrands name
--  Updates to our current website including the reopening of our online
    store
--  Negotiations to be a multi-year primary sponsor of Jay Robinson
    Racing, NASCAR Busch Series Team.
--  Company's movement from the Pink Sheets to the Bulletin Board
    

About Daytonabrands, Inc.

Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski and many of its original 140 member sales representative groups. With an exceptional history of leadership in the automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over 100,000 retail outlets. Daytonabrands' products can be found in a variety of trade channels, including the internet, automotive catalogs, direct to consumer television/print and various retail outlets (www.daytonabrands.com).

Get a heads up on the Automotive Products Industry with Scott Harkness by visiting www.mn1.com Tuesday, April 24, 2007.

For more information, please review the company's website at: (www.daytonabrands.com).

Statements contained in this news release, aside from those identifying historical facts, are 'forward-looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact:
Daytonabrands, Inc.
Joe Bosler
949-903-2002
or
Clipper Marketing
Investor and Public Relations
858-452-5522
http://www.clippermarketing.com