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Improving the Efficiency of SOA-Based Applications
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From the Wires
LocalTel Yellow Pages Strengthens Management Team, Enhances Operations to Better Serve New England Advertisers
Largest community directory publisher in the region hires three seasoned Yellow Pages executives, moves headquarters to Massachu

By: PR Newswire
Apr. 24, 2007 01:30 PM

LAWRENCE, Mass., April 24 /PRNewswire/ -- LocalTel Yellow Pages, the largest publisher of individual community directories in New England, today announced recent management and operations enhancements that position the company to better serve its advertisers and consumers in Massachusetts, New Hampshire and Rhode Island.

LocalTel's management team welcomes the addition of three seasoned Yellow Pages executives: Stephen J. Galligan, CEO; Ken Teal, Vice President of Operations; and Donald C. Flanders, Regional Sales Director, LocalTel North.

"This has been an important year for LocalTel-new ownership, new management, new physical location and a new online presence," said CEO Galligan. "We are very excited about bringing our headquarters back to New England, where we belong-close to our advertisers and the communities we serve."

LocalTel is a leader in independent Yellow Pages advertising, promoting the sale of advertisements in smaller, community-specific books. Compared with larger regional directories, LocalTel offers advertisers lower rates and higher returns on their advertising dollars. LocalTel customers are able to target their advertising spending in just the towns their business serves.

"Our most recent forecast shows that Yellow Pages continues to be a growth industry," said Charles Laughlin, senior vice president and managing editor, The Kelsey Group, and program director, The Kelsey Report(R). "Much of the current growth is driven by the independent sector, which is comprised primarily by entrepreneurial regional publishers like LocalTel."

LocalTel recently moved its headquarters operations from Florida back to New England, enabling the company to effectively service its advertisers and the New England communities in which it publishes. The company's new corporate office is located in the Riverwalk Business Center in Lawrence, Massachusetts. LocalTel also has regional offices in Waltham and Weymouth, Massachusetts.

"We are very pleased to welcome LocalTel to Lawrence and Riverwalk," said Sal Lupoli, owner and developer, Riverwalk Partners LLC. "We believe LocalTel has selected an ideal location for conveniently serving its customers throughout New England."

"Riverwalk is part of the old American Woolen Mill complex that serves as a catalyst for the revitalization of Lawrence," explained LocalTel's Galligan. "LocalTel is pleased to become part of the Lawrence and Merrimack Valley business community."

In addition to its new management team and new corporate headquarters, LocalTel recently unveiled a new Web site (http://www.localtel.com/) featuring detailed information about the publisher's advertising products and services, testimonials from LocalTel advertisers, and a comprehensive listing of the communities LocalTel serves.

About the New Management Team

Steve Galligan comes to LocalTel with a distinguished background in sales and marketing and a proven record of leadership in the Yellow Pages and information industries, having served previously at Boston Globe Media, BI Worldwide, Ticketmaster Online/Citysearch, and Verizon. Steve has lived in West Newbury, Massachusetts with his wife and three daughters for 16 years.

Ken Teal is a 20-year veteran of the Yellow Pages industry and senior publishing operations professional with a solid track record, having managed the Yellow Pages operations for one of the largest U.S. directory publishers. Ken and his wife Debby are longtime residents of Westford, Massachusetts.

Don Flanders is a 30-year Yellow Pages and information industry veteran including over 24 years of sales and marketing leadership positions in New York and New England with Verizon Information Resources Company. He also founded Boost Consulting, which provided strategic sales counsel and training to clients such as Verizon Information Services and Yellow Pages Integrated Media Association. Flanders is a lifelong resident of Massachusetts' North Shore and has resided in Newburyport for several years with his wife Sue.

About LocalTel

LocalTel Yellow Pages is the largest publisher of individual community directories in New England, with distribution to over 2.5 million residences and local businesses. The company publishes more than 170 directories each year and has been serving communities throughout Massachusetts, New Hampshire and Rhode Island for more than a decade. In 2006, LocalTel was acquired by The Riverside Company, a private equity firm specializing in small and middle market investment opportunities. The Riverside Company is widely recognized as an investment industry leader with a reputation for superior execution and management of the companies in their portfolio. For more information about LocalTel visit http://www.localtel.com/.

Media Contact Eileen Pacheco (781) 556-1026 eileen@tango-group.com

LocalTel Yellow Pages

CONTACT: Eileen Pacheco of Tango Group LLC, +1-781-556-1026, or
eileen@tango-group.com, for LocalTel Yellow Pages

Web site: http://www.localtel.com/
http://www.tango-group.com/

Published Apr. 24, 2007
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
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Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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