BOSTON, April 30 /PRNewswire/ -- TR3 Solutions, a leading provider of RFID solutions to the consumer packaged goods (CPG) and retail markets, today announced at the RFID Journal Live! Conference in Orlando, Florida the release of a new Zero Sales Prevention module, that empowers manufacturers to improve the real-time performance of their retail businesses. The new service represents a revolutionary advance in how manufacturers use and view RFID data to find supply chain issues, understand root causes and quickly resolve problems to ensure sales are not negatively impacted. Manufacturers such as Ocean Spray Cranberries, an early adopter of the service, are now able to prevent more out-of-stocks and zero sales days because of the visibility provided by TR3's On-Demand RFID Solutions.

TR3's Zero Sales Prevention module is a new addition to the company's TR3 On-Demand Solutions suite -- currently in use by more than 30 leading manufacturers -- that enables product managers to dramatically improve promotions and perishables management and prevent out-of-stock situations. By automatically converting the millions of RFID scans received from retailers on a daily basis, TR3 On-Demand sifts, organizes and extracts critical issues that were previously invisible to product and supply chain managers. Within a single dashboard, manufacturers can view the performance of each product line and have visibility to prioritize and fix supply chain issues in real-time.

"The new Zero Sales Prevention module will save us a tremendous amount of time and make our sales team more effective," said Doug Heffron, Head of the Wal-Mart Sales team for Ocean Spray. "Today, the majority of our efforts are focused on searching for root causes of store level issues, but with the TR3's Zero Sales Prevention module the problems identified by RFID reads are now visible on a single, intuitively designed interface. With the root causes already identified and brought to our attention, our sales team can be proactive in correcting store level exceptions to proper product flow."

"Out of stock situations in retail stores are typically symptoms of a larger problem," said Tom Rauh, President of TR3 Solutions. "Zero Sales Prevention diagnoses the real causes, and then provides our customers visibility and recommended call-to-action to fix performance issues before they impact sales."

Visit TR3 Solutions at the RFID Journal Live! Conference

TR3 Solutions is offering demos of the new Zero Sales Prevention service at the RFID Journal Live! Conference in Orlando, Florida from April 30th to May 2nd, 2007. Please stop by Booth #635 to learn how your company can improve its retail business performance and deliver immediate ROI on existing RFID investments.

About Ocean Spray Cranberries, Inc.

Ocean Spray is an agricultural cooperative owned by more than 650 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia and other parts of Canada, as well as more than 100 Florida grapefruit growers. Formed 76 years ago by three cranberry growers from Massachusetts and New Jersey, Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks, and has been the leading selling brand name in these categories since 1981. For more information, please visit http://www.oceanspray.com/.

About TR3 Solutions

TR3 Solutions, a leading provider of RFID solutions to the CPG and retail markets, helps customers realize tangible business value from their RFID investments. TR3 is a private company headquartered in Stoneham, Massachusetts. For more information about TR3, visit http://www.tr3solutions.com/ or call (781) 481-0700.

Contact Information: Lou Hughes Moving Minds, LLC Phone: (386) 986-6085 E-Mail: lou.hughes@movingmindsllc.com Web: http://www.movingmindsllc.com/

CONTACT: Lou Hughes of Moving Minds, LLC, +1-386-986-6085,
lou.hughes@movingmindsllc.com, for TR3 Solutions

Web site: http://www.tr3solutions.com/
http://www.oceanspray.com/