SAN FRANCISCO, May 5 /PRNewswire-FirstCall/ -- Sun Microsystems and KGO Radio present the first ever Eco Live! today at the Concourse Exhibition Center in San Francisco. Dave Douglas, Sun's vice president of Eco Responsibility, will deliver an opening keynote about how individuals can amplify their impact on the environment at work and within the organizations in which they are involved. Robert F. Kennedy Jr., author and environmental activist named one of Time magazine's "Heroes for the Planet,"(1) will also deliver a keynote addressing the ways in which good environmental policy is good business. More than 5,000 are expected to attend Eco Live! throughout the course of the day.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070505/CLSA011 )

Eco Live! 2007 offers the Bay Area a unique opportunity to visit, browse, sample and ask questions of over twenty exhibitors committed to reducing their environmental footprint, including Fetzer Vineyards, Clif Bar, Scotts and Sfenvironment.org. Exhibitors will present demonstrations and solutions for maintaining an environmentally sustainable lifestyle through technology and gadgets, organic wines, green destinations, gardening, hybrid vehicles and building solutions. Additionally, KGO Radio talent, such as Ronn Owens and Pete Wilson, will be on hand broadcasting to their Bay Area listeners on environmental topics. The event will also feature the 5th annual Flex Your Power awards, which are given to San Francisco Bay Area companies that have demonstrated outstanding leadership in energy efficiency.

"No one is going to tackle our eco challenges alone, which is why Sun is driving a community-based approach and collaborating with KGO Radio on Eco Live," said Dave Douglas, VP of Eco Responsibility at Sun. "Sun and many other organizations are stepping up to reduce our environmental footprint. We can all do better environmentally at home, but as individuals we often overlook the tremendous impact we can have at work and in the organizations we participate in, such as churches, schools and non-profits." Sun, creator of the Solaris (TM) Operating System (OS), has been an early leader in driving eco-responsible business practices and products. Sun recognizes that computing and business as we know it today are not sustainable. Organizations of all kinds -- led by their employees, customers, and constituents -- can all be a part of the solution. Sun and its employees have made measurable impact to reduce the company's environmental footprint through its own practices, operations and products, including the Sun Fire(TM)/Sun SPARC(R) Enterprise T1000/T2000 servers, the most energy efficient on the market today, and its Open Work(TM) practices, a flexible work program that saves our environment 30,000 metric tons of CO2 per year.

On May 8-11, Sun will continue setting an example for how companies can green their operations at JavaOne, the company's largest annual conference. Sun is greening this year's JavaOne in a number of creative and practical ways, such as providing "Bike Valets" to encourage attendees to bike to the conference, reducing paper promotional materials and using solar power for a significant amount of the event's electricity. About 15,000 software developers are expected to attend JavaOne from around the globe.

For additional information and photos of the event, please visit http://www.sun.com/aboutsun/media/index.jsp.

About Eco Responsibility at Sun

Sun's Eco Responsibility Initiative is guided by three principles: Innovate, Act and Share. Sun innovates by making products and services that are both good for the environment and good for business. Sun acts by operating in an open, eco-conscious way. Sun shares by making information and technology available to others so that we can all move forward and participate in an increasingly sustainable way. One of Sun's eco innovations is the Sun Fire/Sparc Enterprise T1000/T2000 server, which is three to five times more energy efficient than its nearest competitor and the only server for which PG&E offers a rebate. Sun also takes responsibility for its products through end of life with its Global Takeback Program, which has allowed 95% of returned products to be recycled or reused. Sun is greening its own operations through programs like Open Work, which saves our environment 30,000 metric tons a year by allowing employees to work from home or in a flexible office. For more information on Sun's Eco Responsibility Initiative, please visit http://www.sun.com/eco.

About Sun Microsystems

A singular vision -- "The Network Is The Computer" -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at http://sun.com/.

Sun, Sun Microsystems, Sun Fire, Solaris, Sun SPARC, Java, Sun Fire and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. in the US and other countries. Products bearing SPARC trademarks are based upon an architecture developed by Sun Microsystems, Inc.

(1) "Heroes for the Planet," Time Magazine, August 2, 1999 FOR MORE INFORMATION: Erica Jacobs Sun Microsystems (415) 226-3451 Erica.Jacobs@sun.com Ari Entin Bite Communications for Sun Microsystems (415) 365-0403 Ari.entin@bitepr.com

CONTACT: Erica Jacobs of Sun Microsystems, +1-415-226-3451,
+1-650-786-7377, Erica.Jacobs@sun.com, allpress@sun.com; or Ari Entin, of Bite
Communications, +1-415-365-0403, Ari.entin@bitepr.com, for Sun Microsystems

Web site: http://sun.com/
http://www.sun.com/aboutsun/media/index.jsp