SYS-CON MEDIA Authors: Stackify Blog, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Liz McMillan

Article

WhatsApp’s fascinating growth: 1 billion monthly users

WhatsApp's community has doubled after joining Facebook

Mark Zuckerberg posted on his Facebook page, on February 1st,  a photo announcing that WhatsApp reached 1 billion users, which makes it the most popular messaging app in the world.

WhatsApp's community has doubled after joining Facebook. Zuckerberg: "We've added the ability for you to call loved ones far away. We've dropped the subscription fee and made WhatsApp completely free. Next, we're going to work to connect more people around the world and make it easier to communicate with businesses." WhatsApp's new approach is to make money through numerous business partnerships, since dropping the subscription fee.

Adobe Digital Index published a while ago a revealing study and Facebook was declared a clear leader in both paid and organic social media marketing efforts, that's why I assume WhatsApp's tremendous growth is no surprise. Eventually, having the Facebook marketing engine on your side will definitely make you a winner.

Reaching 1 billion users is very good news for Facebook CEO Mark Zuckerberg, who initiated the $19 billion acquisition of WhatsApp on the promise it could grow to become one of the world's most-used communication platforms. So while WhatsApp doesn't make any money, Facebook can certainly say it's popular -even more than Facebook Messenger, which just passed 800 million users. "There are only a few services that connect more than a billion people. This milestone is an important step towards connecting the entire world," Zuckerberg said.

Back in 2014, Facebook, which was advised by Allen & Co, paid $4 billion in cash, $12 billion in Facebook shares, and an additional $3 billion in restricted stock units granted to WhatsApp's founders (advised by Morgan Stanley), Jan Koum and Brian Acton.

WhatsApp had approximately 500 million monthly active users before Facebook acquired it and the small but very efficient team led by co-founder and CEO Jan Koum has almost doubled the user base in just one year, as a result of several investments and its ad-free stance. According to relevant financial data, WhatsApp's annual sales before the Facebook acquisition were near $11 million, mainly from charging certain users about a dollar a year for using it. Previously, the company offered some users a lifetime subscription for just one dollar, while the majority of users were offered the service free for the first year and some users had their free-use period extended few times in the last few years and they never paid for the service. In a recent post, the company admitted that its subscription-based business plan had not been fully successful.

Facebook said last month that it would eliminate the fee while WhatsApp would still remain an ad-free service. They will look into partnering with interested organizations, to open communication channels with its user base. What is terrific is the fact that mobile operators seek partnerships with Facebook and WhatsApp, so I strongly believe that WhatsApp will turn into profit sooner than expected.

Also, Whatsapp and Facebook decided to share user related information, that's why we will probably see our Whatsapp contacts as Facebook suggested friends. I would say:

Stay tuned for more exciting changes!

More Stories By Mihai Corbuleac

Mihai is an avid technology reader and occasional writer. He loves helping people and animals. Mihai is an IT consultant at ComputerSupport.com, an IT support company providing managed IT services, cloud computing and onsite support across the United States since 2006. His favorite areas include Amazon Web Services, Microsoft Azure infrastructures.

Latest Stories
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
Kubernetes as a Container Platform is becoming a de facto for every enterprise. In my interactions with enterprises adopting container platform, I come across common questions: - How does application security work on this platform? What all do I need to secure? - How do I implement security in pipelines? - What about vulnerabilities discovered at a later point in time? - What are newer technologies like Istio Service Mesh bring to table?In this session, I will be addressing these commonly asked ...
The KCSP program is a pre-qualified tier of vetted service providers that offer Kubernetes support, consulting, professional services and training for organizations embarking on their Kubernetes journey. The KCSP program ensures that enterprises get the support they're looking for to roll out new applications more quickly and more efficiently than before, while feeling secure that there's a trusted and vetted partner that's available to support their production and operational needs.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It's clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Th...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...
xMatters helps enterprises prevent, manage and resolve IT incidents. xMatters industry-leading Service Availability platform prevents IT issues from becoming big business problems. Large enterprises, small workgroups, and innovative DevOps teams rely on its proactive issue resolution service to maintain operational visibility and control in today's highly-fragmented IT environment. xMatters provides toolchain integrations to hundreds of IT management, security and DevOps tools. xMatters is the ...
With the rise of Docker, Kubernetes, and other container technologies, the growth of microservices has skyrocketed among dev teams looking to innovate on a faster release cycle. This has enabled teams to finally realize their DevOps goals to ship and iterate quickly in a continuous delivery model. Why containers are growing in popularity is no surprise — they’re extremely easy to spin up or down, but come with an unforeseen issue. However, without the right foresight, DevOps and IT teams may lo...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, presented a revolutionary model enabled by new technologies. Learn how business and develop...
"There is a huge interest in Kubernetes. People are now starting to use Kubernetes and implement it," stated Sebastian Scheele, co-founder of Loodse, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.