COLUMBUS, OH -- (MARKET WIRE) -- 05/07/07 -- The LASIK Vision Institute, a leading provider of laser vision correction services, and Eyeglass World, a top retailer of eyewear, today announced the opening of a combination LASIK-eyeglass store in Columbus, Ohio. The LASIK Vision Institute and Eyeglass World are both wholly owned subsidiaries of Vision Care Holdings, LLC.

The store is located at 1281 Polaris Parkway in Polaris Towne Center and can be reached at 614-433-0231.

"Consumers in the Columbus area can now take care of all their vision-related needs in one place," said Christopher Edwards, Chief Marketing Officer for Vision Care Holdings, LLC. "The new combination store is focused on providing the best care from the most experienced optometrists and LASIK surgeons in the country, while giving consumers a complete offering of vision care options under one roof."

Laser vision correction surgery technology has exceeded industry and patient expectations during recent years. As recent as 2-3 years ago, the best patients could expect after undergoing laser vision correction surgery was 20/20 vision, which by most measures was excellent vision. During the past couple of years, however, laser vision correction technology has developed to a point where the results that can be achieved are exceeding not only patient expectations, but that of the industry as well. It is now not uncommon for patients to undergo LASIK surgery and get vision in the 20/15 or 20/10 range.

In addition to its below-market pricing, The LASIK Vision Institute is offering consumers zero down/zero interest financing for 18 months* to make LASIK surgery more affordable. Eyeglass World is also offering special promotions on top name brand frames.

The LASIK Vision Institute (LVI) provides laser vision correction services through the company's 30 upscale laser correction centers located in 23 states across the country. LVI uses CustomVue by VISX Technology, the latest state-of-the-art FDA-approved laser technology, in each of its centers. Procedures are performed by experienced independent eye surgeons who have collectively completed more than 500,000 eye surgeries. Pre and postoperative visits, along with patient counseling, are available at all locations. Unlike other eye surgery providers, LVI owns its laser equipment and can offer consumers pricing significantly below other providers while maintaining a high standard of service from the best quality physicians. More information is available at www.lasikvisioninstitute.com.

Eyeglass World is a leading retailer of eyewear, offering consumers the best quality, most current and fashionable brand names, finest service and a large selection in a professional superstore environment. Eyeglass World has 62 stores in 23 states across the country that offer a wide selection of more than 2,000 name brand frames from top designers such as Ralph Lauren, Donna Karan and Calvin Klein. Eyeglass World's on-site labs can manufacture any prescription in as fast as one hour. Eyeglass World also offers top brands of contact lenses, such as ACUVUE and CIBA Vision, as well as an assortment of sunglasses. As one of the country's largest eyewear retailers, Eyeglass World has strong buying power that enables it to offer consumers the best quality eyewear at affordable prices. Eyeglass World accepts most insurance plans, with frequent promotions making vision care even more affordable. More information is available at www.eyeglassworld.com.

Note: Procedures performed by an independent doctor of ophthalmology. LASIK evaluation and candidacy determined by an independent doctor located within or adjacent to The LASIK Vision Institute's(TM) facility. *Required monthly minimum payments equal to the greater of $10.00 or 3% of purchase price during zero interest period. Interest accrues from date of purchase if not paid within deferred period and the standard APR of 22.98% (current APR) (14.73% plus prime rate) will be applied. Default APR 26.99% applies if the minimum payment is not made by payment date two times in any six consecutive billing periods and finance charges will accrue from date of purchase. Minimum finance $1.00. Other financing options may be available. Other restrictions may apply. Offer subject to credit approval by Care Credit.

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Steve Honig
The Honig Company, Inc.
818-986-4300
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