LAS VEGAS, NCTA National Show, May 8 /PRNewswire/ -- Starz Entertainment Senior VP, Affiliates Sales and Support Debbie Egner announced the upcoming launch of Starz Rewards, a service and sales incentive program for cable, satellite, and telco customer service representatives (CSRs). Starz Rewards is the latest addition to the comprehensive call center support partnership available from the pay TV provider.

Designed in partnership with BI, "The Business Improvement Company" that will manage the incentive program, Starz Rewards provides merchandise and other prize options to CSRs who successfully sell and service their customers in line with each affiliate's particular goals. In addition, the Rewards site where launched will serve as the main portal link to Starz training and product knowledge tools.

"The new incentive solution is the latest element in our call center E-care support program," said Egner. "Over the past two years, we have worked with our affiliate partners to develop, test and implement innovative, E-based solutions in all areas of the call center business: product knowledge delivery, skill training and now incentive programs."

A library of E-learning modules are available for operators including affiliate-tailored interactive training sessions and tutorials on

1) Navigating On Demand, 2) Selling digital and the bundle, 3) Selling the DVR, and 4) Selling HD, 5) and more.

In addition, there are standard E-modules for sales, retention and product training. Starz Entertainment works with each of the Top 4 MSOs to ensure the programs are tailored specifically to meet each affiliate's specific needs.

"Starz' online training programs have been a terrific success for our care representatives," said Cathy Kilstrom, senior vice president of customer service, Comcast Cable - West Division. "Debbie and the Starz team have proven themselves to be valuable training partners for us, working hand-in-hand to develop focused training programs that help us reach our care goals. Working together, we made our mutual customers' experiences better by providing improved efficiency and effectiveness."

Egner noted that Starz Entertainment's call center programs are a point of pride for the organization since they support the most important function of the business -- the interaction between the customer and the front line CSRs. "We look forward to continuing our work with the affiliates in developing innovative partnership solutions for the call centers."

About BI

BI, the Business Improvement Company, moves the people who drive your business. Its mission is to produce measurable results for their customers. BI accomplishes this by driving sales and channel performance, building employee engagement and creating customer preference. BI is a privately held company with sales in excess of $470 million and more than 1000 associates delivering innovative solutions nationwide and globally. For more information, visit http://www.biworldwide.com/.

About Starz Entertainment

Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 15.5 million and 27.3 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Starz On Demand and Vongo(SM). Starz Entertainment (http://www.starz.com/) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group.

Contacts: Eric Becker Betsy Schneider Starz Entertainment BI (720) 852-4065 (952) 844-4655 (303) 638-3469 (cell) betsy.schneider@biworldwide.comeric.becker@starz.com

CONTACT: Eric Becker of Starz Entertainment, +1-720-852-4065,
cell +1-303-638-3469, eric.becker@starz.com; or Betsy Schneider of BI,
+1-952-844-4655, betsy.schneider@biworldwide.com

Web site: http://www.biworldwide.com/

Web site: http://www.starz.com/