SANTA CRUZ, Calif., May 10 /PRNewswire/ -- The Digital Millennium Copyright Act (DMCA) was signed into law by President Clinton in 1998 to disseminate and protect the arts in the digital age. It makes illegal and prohibits the manufacture of any product or technology that is designed for the purpose of circumventing a technological measure which effectively controls access to a copyrighted work or which protects the rights of copyright owners. Under the DMCA, mere avoidance of an effective copyright protection solution is a violation of the act.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070510/SFTH062 )

MRT and BlueBeat have developed a technological measure which effectively controls access to copyrighted material. That product, the X1 SeCure Recording Control, has been tested by the industry's standards bodies, the RIAA and IFPI, and has been proven effective against stream ripping, while protecting privacy and limiting infringement liability for users, distributors and academic institutions. It has been designed for rapid deployment on a reasonable and non-discriminatory (RAND) basis.

Therefore, Media Rights Technologies (MRT) and BlueBeat.com have issued cease and desist letters to Microsoft, Adobe, Real Networks and Apple with respect to the production or sale of such products as the Vista OS, Adobe Flash Player, Real Player, Apple iTunes and iPod.

MRT asserts Apple, Microsoft, Real and Adobe have produced billions of these products without regard for the DMCA or the rights of American Intellectual Property owners, actively avoiding the use of MRT's technologies. Failure to comply with this demand could result in a federal court injunction to any of the above named parties to cease production or sale of their products and/or the imposition of statutory damages of at least $200 to $2500 for each product distributed or sold.

"Together these four companies are responsible for 98 percent of the media players in the marketplace; CNN, NPR, Clear Channel, MySpace Yahoo and YouTube all use these infringing devices to distribute copyrighted works," states MRT CEO Hank Risan. "We will hold the responsible parties accountable. The time of suing John Doe is over."

About Media Rights Technologies

Media Rights Technologies, http://www.mediarightstech.com/, creates and licenses content management and enablement solutions, empowering the effective distribution of digital content: entertainment, personal, commercial, or educational. In addition MRT is a leading developer of intellectual property focused on technologies that enable the commercial success of digital media distribution.

Media Contacts: Leslie Kallen, 818.906.2785, leslie@lesliekallen.com Quake Cox, Media Rights Technologies, 831.426.4412, quake@mediarightstech.com

CONTACT: Leslie Kallen, +1-818-906-2785, or leslie@lesliekallen.com; or
Quake Cox, Media Rights Technologies, +1-831-426-4412, or
quake@mediarightstech.com

Web site: http://www.mediarightstech.com/