OXFORD, England, May 15 /PRNewswire-FirstCall/ -- The 3rd International Media and Communications Management Summit on Customer Experience Innovation -- Oxford University's Said Business School hosted the Customer Experience Innovation forum, sponsored by Amdocs , the leading provider of customer experience systems, yesterday. The summit focused on how service providers and media companies can create the intentional customer experience(TM) (ICE) -- one that is uniquely personal, consistently simple and immediately valuable -- the key to standing out from the competition and ensuring profitable customer relationships.

Building on Said Business School's previous two Media Management Summits, this year's event examined real strategies used to compete and win, including delivering content directly to mobile subscribers through different models; how media companies and operators should position themselves to make the most of the "on-portal" and "off-portal" media markets; what type of content consumers will pay for; and how important blogs are to consumers.

At this year's event, a unique gathering of academic, media and communications industry visionaries examined real strategies used to compete and win in the customer experience arena. Participants included:

-- Lawrence Aldridge, Senior Vice President, Corporate Alliances, The Walt Disney Company -- Chris Cramer, former Executive Vice President and Managing Director, CNN International -- Bob Crozier, Vice President and Publisher, Forbes International Editions -- Richard Cuthbertson, Research Fellow, Oxford Institute of Retail Management -- Tim Davie, Director of Marketing, Communications and Audiences, BBC -- Bill Diggins, Head of Digital Commerce for Media and Entertainment Qpass, Amdocs Digital Commerce Division -- Meg Geldens, Media Research, Man Securities -- Lisa Modisette, Vice President of Consulting, Customer Management Service Line, Amdocs -- Rene Olivieri, Chief Operating Officer, Wiley-Blackwell -- Wendy Seltzer, Fellow at Harvard's Berkman Center for Internet & Society and a Visiting Fellow at the Oxford Internet Institute -- Jonathan Wilson, Director of Marketing and Business Development, Wall Street Journal

Oxford University's Said Business School, in collaboration with Amdocs, has also embarked on important, ongoing research to bring academic rigor and real-world business sense to the application of ICE. Oxford is conducting a global market research study to identify the current state of ICE across a range of industries, including telecommunications, retail/grocery, airlines, financial services, and traditional media (e.g., print and television). Preliminary results of the survey are scheduled to be announced at the end of June and a whitepaper will be available in the fall 2007 timeframe.

"Oxford University's Said Business School is happy to be working closely with Amdocs in an ongoing research project looking into what has become a critical business concept: the intentional customer experience," said Richard Cuthbertson, senior research fellow, Oxford University. "By combining our academic research and rigor with Amdocs' 25 years of working with the world's largest, most complex service providers, we can start to develop the first- ever framework for understanding what it takes to deliver an intentional customer experience."

As part of this ongoing work, Oxford and Amdocs have launched the Customer Experience Center, an online forum dedicated to productive "dia-blog" about the customer experience. More information, including research, articles and blogs, can be found at http://www.customerexperiencecenter.org/.

"In our ever converging, and increasingly competitive world, delivering an intentional customer experience is an imperative for companies -- it is the only true source of differentiation they have," said Michael Matthews, chief marketing officer, Amdocs. "Their future depends on standing out from the pack, and maintaining profitable relationships. We are committed to this programme because we strongly believe in the value of this framework for our customers' future business."

About Said Business School

Established in 1996 the Said Business School is a full service business school and one of Europe's newest and fastest growing business schools. An integral part of Oxford University, the School embodies the academic rigour and forward thinking that has made Oxford a world leader in education. The School has an established reputation for research in a wide range of areas, including finance and accounting, organisational analysis, international management, strategy and operations management. The School is dedicated to developing a new generation of business leaders and entrepreneurs and conducting research not only into the nature of business, but the connections between business and the wider world. In the Financial Times ranking of MBA programmes (Jan 07), Said again improved its position and is ranked 19th in the world. This achievement follows the School's success in HM Treasury's 2005 ranking of the top 50 MBA programmes in the world, where it finished number one out of all the UK business schools. In the university league table published by The Guardian (May 2007), Said ranked first of all UK universities for undergraduate business. The University of Oxford also ranked top for business studies in The Times report published in June 2006. For more information, see http://www.sbs.ox.ac.uk/.

About Amdocs

Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and the intentional customer experience(TM) -- at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help our customers execute their strategies and achieve service, operational & financial excellence. A global company with revenue of $2.48 billion in fiscal 2006, Amdocs has over 16,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at http://www.amdocs.com/.

Amdocs Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2006, filed on December 13, 2006 and in our quarterly 6-K furnished on February 6 and May 11, 2007.

Media Contacts: Amdocs Darcy Hansen Amdocs Corporate Communications Tel: 201-631-3226 E-Mail: Darcy.Hansen@amdocs.com Oxford University Said Business School Clare Fisher, Head of PR, Said Business School Direct telephone +44 (0) 1865 288851 clare.fisher@sbs.ox.ac.uk Josie Powell, Public Relations Coordinator, Said Business School Direct telephone: +44 (0) 1865 288403 pressoffice@sbs.ox.ac.uk

CONTACT: Darcy Hansen of Amdocs Corporate Communications,
+1-201-631-3226, Darcy.Hansen@amdocs.com; or Clare Fisher, Head of PR of Said
Business School, Clare Fisher, +44 1865-288851, clare.fisher@sbs.ox.ac.uk; or
Josie Powell, Public Relations Coordinator of Said Business School,
+44 1865-288403, pressoffice@sbs.ox.ac.uk, both for Oxford University

Web site: http://www.amdocs.com/
http://www.sbs.ox.ac.uk/
http://www.customerexperiencecenter.org/