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Improving the Efficiency of SOA-Based Applications
jhv1blz5 wrote: The article validated SOA as an IT architecture paradigm that can be leveraged in many ways. Taking data storage, scalability and application performance to a nifty level using SOA Application Grid infrastructure will no doubt enhance data and application performance on Oracle architecture platforms, it also has the promise of a cost effective and efficient IT delivery model. The very benefits of SOA.
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From the Wires
Taming Bridezilla With a Great Wedding Novel: The First-Ever Bridal Book Club Is at Pash!
Taming Bridezilla With a Great Wedding Novel: The First-Ever Bridal Book Club Is at Pash!

By: Marketwire .
May. 15, 2007 11:00 AM

HICKSVILLE, NY -- (MARKET WIRE) -- 05/15/07 -- Brides under constant wedding stress are often known to blow a fuse and morph into Bridezilla, but at PashWeddings.com (the country's leading wedding website forum community), brides are laughing and joking over a great wedding novel. Now, a new book club focused solely on bridal-themed novels has turned a country of about-to-snap brides into calmer versions of their original selves. Each month's book selection offers a fun perspective on a topic that brides face -- problems with the mothers, issues with the bridesmaids, problems with the groom or an ex who haunts them -- and the friendly community of online book club members discuss their own experiences as related to the novel. Guided by questions posted by the author, the members of PashWeddings.com's book club share their own humorous experiences, provide advice to one another, and perhaps follow the lead of the novel's heroine. Says one Pash book club member: "This book is HYSTERICAL!" By virtue of gathering to discuss a funny or touching moment in the book, this community of brides escapes their own wedding stress.

Sharon Naylor, the author of 32 wedding books, is the founder of the first-ever bridal book club and has brought it to PashWeddings.com. "The Pash online forum community is so interactive, so supportive, so friendly and funny that I knew this was the book club's new 'home,'" says Sharon Naylor, who also answers forum visitors' personal wedding planning questions as a resident expert. "Reading a great novel has always been my escape from stress, and who needs stress relief more than brides-to-be! So I select books that offer brides and their mothers, bridesmaids and friends the chance to see fictional brides in action and then discuss how they'd handle the same situations in real life. It always opens up great dialogue. And you can't beat laughter as a wedding stress buster."

The first selection in the Pash Wedding Book Club is Sharon Naylor's debut novel "It's My Wedding Too," which focuses on battling mother of the bride vs. mother of the groom, and upcoming selections will include Carol Higgins Clark's bridal-themed mystery, as well as Darcy Cosper's novel "Wedding Season," which has just been optioned for film rights, and Naylor's second novel "It's Not My Wedding (But I'm in Charge)." Since the first pick is Naylor's debut title, she recently conducted a giveaway of 10 autographed copies of "It's My Wedding Too" to members of the Pash community. The feedback? "Hysterical!" and "You should write a novel about a bride fighting her mom!" Book club members are clamoring for their copies, and the Pash Wedding Book Club has expanded across the nation and overseas to members in the United Kingdom and elsewhere.

This book club is just another way that PashWeddings.com has created the friendliest, most supportive online community of all the bridal sites. Sharon Naylor and Pash founders Steven and Cheryl Galvez are available for interviews, and review copies of "It's My Wedding Too" are available as well.

ABOUT PASH: Located on Long Island, New York, PASH (www.pashweddings.com) was founded in 1995 as BlissWeddings.com and rebranded in 2006. Pash specializes in offering bridal couples the tools they need to achieve the wedding of their dreams with tools such as: wedding worksheets, DIY templates, informative articles, and "how-to" videos. Steven Galvez and Cheryl Gabiola Galvez, founders of Pash, emphasize individuality and creativity in wedding planning. They are both available for interviews.

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Published May. 15, 2007
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