SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

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SDK's Plant Factory System to be Installed at 'ISETAN The Japan Store Kuala Lumpur', Promoting Cool Japan



TOKYO, June 7, 2016 - (JCN Newswire) - An LED-based plant factory system developed and manufactured by Showa Denko ("SDK"; TSE:4004) has been adopted by Isetan Cool Japan SDN. BHD. (ICJ, President: Mr. Toshifumi Hashizume)* in order to be installed and displayed at "ISETAN The Japan Store Kuala Lumpur**" which is to be operated by ICJ.

ISETAN The Japan Store Kuala Lumpur is scheduled to open on October 28, 2016 as a new model to disseminate and share "excellent Japanese products and services." This "new look outlet," which will offer products and services including foods, restaurants, fashionable clothes, sundries, and living supplies, is expected to express Japanese esprit (Cool Japan) which should go beyond a mere display of Japanese products and services, and also to create new demands in the local market as well as spinoff impact to the Japanese market.

SDK's LED-based plant factory system featuring our proprietary high-speed plant growth technology, named SHIGYO(TM) Method, will be installed and displayed at the food section of ISETAN The Japan Store Kuala Lumpur as a leading-edge example of "excellent Japanese products and services." ICJ plans to sell the lettuce and other vegetables grown in the plant factory system at the food section of the store, aiming to cultivate new demands of local consumers.

SHIGYO(TM) Method which is applied to SDK's LED-based plant factory system is our proprietary cutting-edge technology that realizes the most efficient fast-track plant cultivation through radiation of light with optimum wavelengths and intensity in consideration of the kind of plant and growing stages. This technology enables the system to provide a stable and efficient supply of safe vegetables with long-lasting freshness, grown in a clean environment, without the influence of the weather and environment.

Aiming to contribute to the dissemination of plant factories that can realize stable supply of food in various parts of the world, SDK will continue providing potential and existing owners of plant factories with comprehensive proposals and support that cover designing of plant factory system, instruction on plant cultivation method and so on. SDK will demonstrate its plant factory system at the "Plant Factory & Smart Agriculture Exhibition, Smart Community Japan 2016" to be held at Tokyo Big Sight from June 15 to 17, and at the "Greenhouse Horticulture & Plant Factory Exhibition/Conference" to be held at Tokyo Big Sight from July 27 to 29.

*Isetan Cool Japan SDN. BHD. is a joint venture co-invested by Isetan-Mitsukoshi Holdings (Chief Executive officer and President: Mr. Hiroshi Onishi) and Cool Japan Fund Inc. (Chief Executive Officer and President: Mr. Nobuyuki Ota). ICJ is expected to function as a core body to promote a project to disseminate and share "excellent Japanese products and services."

**Address of ISETAN The Japan Store Kuala Lumpur:
LOT 10, 50 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

Outline of the plant growth system adopted this time

1) SHIGYO(TM) Method: a high-speed plant growth technology
SHIGYO(TM) Method is a high-speed plant growth technology that accelerates the growth of plant at LED-based plant factories by irradiating light with optimum wavelengths and intensity in consideration of the kind of plant and growing stages.

2) LED lighting equipment for plant growth
This LED lighting equipment contains SDK's proprietary LED chips that emit deep-red light with the wavelengths of 660 nm (optimum light for plant's photosynthesis) at the world's highest level of efficiency*** and LED chips that emit blue light. The equipment generates less heat than a fluorescent light with equivalent brightness, saves electricity consumption for lighting and air-conditioning. It can easily change the intensity of deep-red and blue light in accordance with the lighting program of SHIGYO(TM) Method.

***As of June 7, 2016

3) Aluminum racks for plant cultivation
The racks are specialized for plant cultivation in plant factories, composed of light-weight anodized aluminum frames which are rust-resistant. They feature attachments with built-in reflectors that realize optimum layout of LED lighting equipment to generate uniform irradiation. They are equipped with cassette type LED lights and water tanks (pools) for hydroponics, both of which are removable for easy maintenance.

About Showa Denko K.K.

Showa Denko K.K. ("SDK"; TSE:4004,US:SHWDF) is a major manufacturer and marketer of chemical products serving a wide range of fields ranging from heavy industry to the electronic and computer industries. The Petrochemicals Sector provides cracker products such as ethylene and propylene, the Chemicals Sector provides industrial and high-performance gasses and chemicals and high-purity gases and chemicals for the semiconductor industry, and the Inorganics Sector provides ceramics products such as alumina, abrasive, refractory and graphite electrodes and fine carbon products. Today, the Aluminum Sector provides aluminum materials and high-value-added fabricated aluminum, the Electronics Sector provides HD media, compound semiconductors such as ultra high-bright LEDs and rare earth magnetic alloys, and the Advanced Battery Materials Department (ABM) provides lithium-ion battery components. For more information, please visit www.sdk.co.jp/english/.

Source: Showa Denko K.K.

Contact:
Public Relations Office
Phone: 81-3-5470-3235




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