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From the Wires
SIVOO Announces Strategic Partnership With Integrated Sports to Exclusively Broadcast World Championship Mexican Boxing Event on SIVOO.com
Now Anyone with an Internet Connection Can Tune into this Highly Anticipated Pay-Per-View Event at SIVOO.com

By: PR Newswire
Jun. 8, 2007 11:00 AM

PHILADELPHIA, June 8 /PRNewswire-FirstCall/ -- SIVOO Holdings, Inc. (BULLETIN BOARD: SIVO) , operator of the first Internet TV network of multicultural on-demand entertainment programming, today announced an exclusive distribution agreement with Integrated Sports for the Internet broadcast rights to the World Championship Mexican Boxing Event that will be featured on DISH Network Pay-Per-View on July 13, 2007 at 7 pm PST.

The highly anticipated boxing match will be broadcasted live from Gomez Palacio, Durango Mexico, and will feature Cristian Mijares, the World Boxing Council (WBC) Super Flyweight Champion (31-3-2), who recently defeated world champion Jorge Arce last month. While the event was previously only available to DISH Network customers, now anyone with an Internet connection can tune in via http://www.sivoo.com/ and access the fight for a pay-per-view fee of $19.95 in English and Spanish.

"SIVOO is excited to have the exclusive opportunity to bring the excitement of World Championship Boxing from Mexico to people around the world," said Burhan Fatah, SIVOO's founder and chief executive officer. "Latino sports have a strong following and now viewers have more choice and flexibility as to when and where they watch live sporting events. We look forward to securing the rights to additional high-demand Latino sporting events -- from boxing to soccer -- in the future."

"By bringing this live event to online viewers around the globe, we see tremendous opportunity to leverage the excitement among fans and their support for Latino athletes," said Doug Jacobs, president, Integrated Sports. "We felt that the strength of SIVOO's platform and reputation for quality programming made it the best partner for this project. We look forward to working with SIVOO on more projects to expand the reach and profit potential of PPV."

The event will feature three championship matches: -- Cristian Mijares will defend his World Boxing Association (WBA) World Super Flyweight title vs. Teppei "Tippy" Kukui -- Eric Ramirez vs. Lorenzo "Explosivo" Trejo for the WBA World Minimum Weight Elimination Championship -- Gamaliel "Platano" Diaz and Naoki Matsuda for the WBC World Featherweight Elimination Championship

Following the live event, SIVOO will provide the opportunity for viewers to access the World Championship Boxing Event on-demand via SIVOO.com. SIVOO will also earn revenue from the TV and Broadband distribution of the show.

About SIVOO

Founded in 2000, SIVOO Holdings, Inc. (BULLETIN BOARD: SIVO) operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 22,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA. For more information, please visit http://www.sivoo.com/.

SIVOO is a trademark of SIVOO Holdings, Inc. All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward- looking statements.

Media Contact: Jessica Grutkowski Euro RSCG Magnet for SIVOO 212-367-6804 sivoopr@eurorscg.com Investor Contact: Amy Glynn Cameron Associates for SIVOO 212-554-5464 amy@cameronassoc.com

SIVOO Holdings, Inc.

CONTACT: Media, Jessica Grutkowski of Euro RSCG Magnet, +1-212-367-6804,
sivoopr@eurorscg.com, Investors, Amy Glynn of Cameron Associates,
+1-212-554-5464, amy@cameronassoc.com, both for SIVOO

Web site: http://www.sivoo.com/

Published Jun. 8, 2007— Reads 239
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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