NEW YORK, NY -- (MARKET WIRE) -- 06/18/07 -- Back in the disco and arena rock era, Robert Gordon put a fist through the heart of the music industry with his first on-fire rockabilly hit, "Red Hot." Now reunited with legendary guitar ace Chris Spedding for the first time in twenty years, Robert is back to spread the gospel and shake things up again.

This time they are taking it to a higher level, fortifying their sound with Elvis Presley's own mighty Jordanaires, who return to their own roots, pumping up songs by the King on the 30th anniversary of his death.

"It's Now or Never," scheduled for release on July 31st via Rykodisc, is a no-joke salvo from the heated depths of rock n' roll. Fifteen tracks, a riveting combination of favorites and lesser-known Presley tunes, and no slouching. Recorded in Nashville and produced by Gordon himself, this adult-sized dose of fun is the return to roots that the world has been waiting for.

"I'm singing better than I ever have," Gordon says with the confidence of a man who ruled the airwaves with his iconoclastic blast of good-time music including the hit song, "Fire," a gift from Bruce Springsteen and "Someday, Someway."

From rippers like "Lawdy Miss Clawdy" and "My Baby Left Me" through a stirring reading of "Peace In the Valley," "It's Now or Never" mines the depths of Elvis' oeuvre without the smack of ironic revisionism that has been the hallmark of lesser talents.

Robert Gordon and Chris Spedding will be playing select dates*, picking up where they left off twenty years ago. Together they are nothing short of explosive. "This music is not a museum piece," Gordon declares. "I'm not trying to recreate something. This is how I feel."

* July 3      Stone Pony    Asbury Park, NJ (opening for Southside Johnny)
* August 9    Joe's Pub     New York, NY (with Chris Spedding)

(More tour dates to be announced soon!)

Image Available: http://www.marketwire.com/mw/frame_mw?attachid=517608

Add to DiggBookmark with del.icio.usAdd to Newsvine

Media Contact:
Amber Haeckel
Rykodisc
212.287.6116
amber.haeckel@rykodisc.com