SYS-CON MEDIA Authors: AppDynamics Blog, Pat Romanski, Elizabeth White, Yeshim Deniz, Liz McMillan

Related Topics: SYS-CON MEDIA

SYS-CON MEDIA: Article

Why Every CEO Should Download Pokemon Go

It seems like everyone has caught the Pokemon GO bug

Pokemon GO's meteoric rise can be attributed to a lot of things. It's quite "sticky" because the platform is built on an endless reward cycle of Pokemon to catch. The face to face social aspect of playing with other people in the real world opens up a whole new way to experience games that many modern video games have lost. Most importantly, it has a fantastic brand history that connects with young and old users alike.

You may think it's only a game for kids, people of all ages are playing and you should too. At minimum, you'll be surprised at how it gets you walking outside and experiencing your city on foot. Niantic originallycrowdsourced based all of its location data from their original game, Ingress, but now public art, sculpture, and historic landmarks have evolved into Pokestops in their virtual world.

As you explore your neighborhood, you'll be surprised to see how local businesses are getting involved with this game. If a local business is fortunate enough to be close to a Pokestop, they'll incentivize customers to putlures down to attract more players to drive more business. If a business isn't close enough to a Pokestop to use a lure, they can still connect with customers by offering discounts to Pokemon GO teams and even retweeting when customers post about Pokemon caught at their location.

It seems like everyone has caught the Pokemon GO bug. It has a big enough audience that it matters. Even Yelp has added a new filter to their local search- "Pokestop nearby." As you play, you might realize that your business has a way to incorporate the game into your marketing. Who knows, it might even be how you incentivize your company's health and wellness programs.

More Stories By Lisa Calkins

With years of experience, Lisa Calkins has the skills to guide the Amadeus Consulting Team in tackling clients' challenging business goals. Over the past 20 years, she has continually refined the company's best practices and ability to meet the unique demands of its clients. She is also a dedicated community leader, involved in numerous local business organizations and professional women's groups. Lisa has been a speaker at many conferences on digital communication, hosts female focused professional development sessions, and leadership mentoring sessions.

Awards: Denver Business Journal's Outstanding Women in Business (technology/telecommunications category), Bronze Stevie for Mentor/Coach of the Year

Latest Stories
StackRox helps enterprises secure their containerized and Kubernetes environments at scale. The StackRox Container Security Platform enables security and DevOps teams to enforce their compliance and security policies across the entire container life cycle, from build to deploy to runtime. StackRox integrates with existing DevOps and security tools, enabling teams to quickly operationalize container and Kubernetes security. StackRox customers span cloud-native startups, Global 2000 enterprises, a...
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
Emil Sayegh is an early pioneer of cloud computing and is recognized as one of the industry's true veterans. A cloud visionary, he is credited with launching and leading the cloud computing and hosting businesses for HP, Rackspace, and Codero. Emil built the Rackspace cloud business while serving as the company's GM of the Cloud Computing Division. Earlier at Rackspace he served as VP of the Product Group and launched the company's private cloud and hosted exchange services. He later moved o...
With the rise of Docker, Kubernetes, and other container technologies, the growth of microservices has skyrocketed among dev teams looking to innovate on a faster release cycle. This has enabled teams to finally realize their DevOps goals to ship and iterate quickly in a continuous delivery model. Why containers are growing in popularity is no surprise — they’re extremely easy to spin up or down, but come with an unforeseen issue. However, without the right foresight, DevOps and IT teams may lo...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, will discuss how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galer...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that pro...
Docker is sweeping across startups and enterprises alike, changing the way we build and ship applications. It's the most prominent and widely known software container platform, and it's particularly useful for eliminating common challenges when collaborating on code (like the "it works on my machine" phenomenon that most devs know all too well). With Docker, you can run and manage apps side-by-side - in isolated containers - resulting in better compute density. It's something that many developer...
If you are part of the cloud development community, you certainly know about “serverless computing,” almost a misnomer. Because it implies there are no servers which is untrue. However the servers are hidden from the developers. This model eliminates operational complexity and increases developer productivity. We came from monolithic computing to client-server to services to microservices to the serverless model. In other words, our systems have slowly “dissolved” from monolithic to function-...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It's clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Th...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
To enable their developers, ensure SLAs and increase IT efficiency, Enterprise IT is moving towards a unified, centralized approach for managing their hybrid infrastructure. As if the journey to the cloud - private and public - was not difficult enough, the need to support modern technologies such as Containers and Serverless applications further complicates matters. This talk covers key patterns and lessons learned from large organizations for architecting your hybrid cloud in a way that: Su...
xMatters helps enterprises prevent, manage and resolve IT incidents. xMatters industry-leading Service Availability platform prevents IT issues from becoming big business problems. Large enterprises, small workgroups, and innovative DevOps teams rely on its proactive issue resolution service to maintain operational visibility and control in today's highly-fragmented IT environment. xMatters provides toolchain integrations to hundreds of IT management, security and DevOps tools. xMatters is the ...
CoreOS extends CoreOS Tectonic, the enterprise Kubernetes solution, from AWS and bare metal to more environments, including preview availability for Microsoft Azure and OpenStack. CoreOS has also extended its container image registry, Quay, so that it can manage and store complete Kubernetes applications, which are composed of images along with configuration files. Quay now delivers a first-of-its-kind Kubernetes Application Registry that with this release is also integrated with Kubernetes Helm...
Platform9, the open-source-as-a-service company making cloud infrastructure easy, today announced the general availability of its Managed Kubernetes service, the industry's first infrastructure-agnostic, SaaS-managed offering. Unlike legacy software distribution models, Managed Kubernetes is deployed and managed entirely as a SaaS solution, across on-premises and public cloud infrastructure. The company also introduced Fission, a new, open source, serverless framework built on Kubernetes. These ...