BALTIMORE, June 19 /PRNewswire/ -- Boutique design, marketing and PR firm, Vitamin(R) today announced the launch of the new Coburn's Tavern & Grill and catering company web system (http://www.coburns-tavern.com/). Coburn's hired Vitamin earlier this year to update the Coburn's logo, menu system, and web system to better reflect its day- and night-time atmosphere, cuisine offering, and the recent launch of its catering arm.

The new Coburn's online presence is the first in a series rebranding initiatives for the tavern and catering company, designed to make the businesses stand out in a highly competitive marketplace and to more accurately represent the overarching brand. The new web system exudes a sense of fun, charming and outgoing personality. Some features include an area to sign up to win a discounted happy hour, a quirky "must read" staff section, and an equally playful events section.

Because Coburn's has three distinct personalities -- fine dining, catering, and nightlife, an attention grabbing Flash element was also used on the site's home page to mimic that of an old, silent, reel-to-reel movie that displays the unique interior and old fashion décor that is carried throughout the Coburn's establishment at 2921 O'Donnell Street.

Vitamin will soon launch additional branding initiatives for Coburn's across multiple channels, including point of purchase, online, advertising, and publicity that will boost Coburn's consumer appeal and support the continuing growth of Coburn's catering.

About Vitamin(R)

Headquartered in Baltimore, Md., Vitamin is a boutique design and marketing firm focused on enhancing brand perception through the creation of cohesive identity, print, interactive and public relations programs. The firm's diverse and growing client list includes Apio/Eat Smart, CBS Radio/Infinity Broadcasting, The Hearing and Speech Agency, Heery International, Hord Coplan Macht, Kids 1/High Road Schools, "King Gimp," and KLNB Retail Properties. Vitamin is recognized for its excellence in marketing communications by the Advertising Association of Baltimore, American Corporate Identity, American Design Awards, Hospitality Sales & Marketing Association, and The Webby Awards. http://www.vitamininc.net/

About Coburn's

Established in 2001, Coburn's Tavern & Grill is as an Irish pub/restaurant on Canton Square in Baltimore City, Md. The tavern is well known for its busy, fun-filled evenings, great lunch and dinner specials, and terrific staff. The Coburn's menu leans toward the elegant and extravagant side with a full-time chef on aboard who dreams up refined dishes you might not expect a pub/restaurant to serve. DJ's spin weekly as the upstairs dining room transforms into a spacious dance floor where 20 and 30 somethings meet, dance, drink, mingle and enjoy the nightlife. Coburn's is open Mon. thru Fri. 11 am to 2am, Sat. and Sun. 8am to 2am.

Coburn's operates a booming catering business, poolside bars at Merritt Athletic Clubs in Canton and Federal hill, and Coburn's Cafe at Merritt's Downtown Athletic Club. Coburn's Café is open to the public, Mon. 8am to 6pm, Tues. thru Fri. 8am to 8pm.

CONTACT: Amanda Karfakis of Vitamin(R), +1-410-732-6542,
amanda@vitamininc.net

Web site: http://www.vitamininc.net/
http://www.coburns-tavern.com/