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If It’s Worth Doing, It’s Worth Doing...Twice?
suedunnell wrote: Hi Again - I should add my name to comment #1 above and ask that if anyone has questions, they can either post them here or ask me directly: Sue Dunnell PowerBuilder Product Manager 978 287 1752 sue.dunnell@sybase.com
Jul. 3, 2009 03:52 PM EDT
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From the Wires
AeroGrow Launches Full-Line Product Catalog of Kitchen Gardening Systems, Seed Kits and Accessories
New 16-Page Catalog Features 31 Products Including 19 Seed Kits and the New AeroGarden Pro 100

By: Marketwire .
Jun. 21, 2007 01:15 PM

BOULDER, CO -- (MARKET WIRE) -- 06/21/07 -- AeroGrow International, Inc. (NASDAQ: AERO) ("AeroGrow" or the "Company"), makers of the AeroGarden® kitchen garden appliance, announced today the release of its first full-line print catalog (click here to view the catalog). The 16-page, full color catalog features 31 AeroGarden products and accessories, including 19 new products. The new products include 9 Seed Kits, 9 accessories, and the new AeroGarden Pro 100, which features stylish stainless steel trim and AeroGrow's newest and best Adaptive Growth Intelligence(TM) technology.

The catalog is generating revenue in four primary ways:

1. Included in AeroGarden boxes sold in retail stores to introduce the full product line to existing users and encourage repeat sales;

2. Included with all future direct product shipments from AeroGrow;

3. Mailed to AeroGrow's growing house list for repeat sales of Seed Kits, Grow Bulbs, accessories and additional AeroGardens; and

4. Mass mailed to prospective customers from targeted lists modeled after AeroGrow's existing customer demographics or related interests such as gardening, cooking and healthy eating.

"Over the last 15 months we've collected detailed demographic information about who our customers are and why they are buying our products," stated AeroGrow founder and CEO Michael Bissonnette. "Our direct mail catalog initiative will allow us the opportunity to expand our revenue base by directly targeting the millions of consumers who share similar interests and lifestyles and introducing them to our product line. In addition, we're creating detailed models for mailing our house file at regular intervals based on purchase dates and usage in order to increase our repeat sales of Seed Kits, Grow Bulbs and additional gardens."

About AeroGrow International, Inc.

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden®, the world's first kitchen garden appliance. The AeroGarden features NASA-proven, dirt-free aeroponic technology, allowing anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, strawberries and more, indoors, year-round, so simply and easily that no green thumb is required. See www.aerogrow.com.

FORWARD-LOOKING STATEMENTS

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by the Company, statements regarding growth of the AeroGarden product line, optimism related to the business, expanding sales and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the kitchen garden appliance market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

CONTACTS:

Corporate
John Thompson
AeroGrow International, Inc.
(303) 444-7755
john@aerogrow.com

Investor
Justin Davis
After Market Support, LLC
Toll Free: (800) 979-AGWI (2494)
justin.davis@aftermarketsupport.com

Published Jun. 21, 2007
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
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