SILVER SPRING, Md., June 25 /PRNewswire/ -- VSAG, the Bethesda, MD and Austin, TX-based food industry consulting firm, has successfully concluded its first phase of work with Choice Hotels International focused on the development of the foodservice components for Cambria Suites(TM), Choice's newest brand. Engaged in August 2005 by Silver Spring, MD-based Choice Hotels International, VSAG developed the entire food service program for the upscale brand. Cambria Suites hotels are designed for guests who want to take their lifestyle with them when traveling, and hotels feature a stylish design that is more intimate than traditional hotel decor, with guest suites that are 25 percent larger than standard hotel rooms.

The VSAG Team developed menus, recipes, and operating systems, and all the details in between; whether it was the portion of Wild Berries that will be used to top Cambria Suites house-made Multi-Grain Cereal, where to find the best organic wine to offer to their guests, or how to execute a perfectly delicious Tuscan Chicken Sandwich to satisfy even the most discriminating hotel guest. VSAG delivered on time and on budget providing key deliverables such as recipe and menu development; procurement of smallwares and equipment; kitchen layout; labor model, staffing and training; and financial pro forma due diligence. With the first location successfully opening in Boise, Idaho, the VSAG Team is looking forward to the dramatic growth of the brand as Choice targets continued growth both domestically and internationally.

Dan Simons, one of the Principals of VSAG says, "Working with Choice's Cambria Suites brand management team was fantastic -- their foresight in pushing the brand up-market and their keen sense of design and attention to detail to meet guests' every need, Cambria Suites was amazing to work with from start to finish."

Michael Vucurevich, Principal of the firm, and the former Executive Vice President of The Cheesecake Factory and COO of Copeland's restaurants commented, "The Cambria Suites brand is fantastic; the guest touchpoints, from the food that nourishes to the beds that refresh have all been developed with tremendous forethought by the Choice/Cambria Leadership."

"Feedback from guests at the Cambria Suites Boise Airport hotel is that the food and beverage operation is a home run," said William Edmundson, vice president, brand strategy and management, Cambria Suites. "VSAG helped us develop a turnkey program that is efficient to operate and provides guests a wide range of both health-conscious and comfort foods."

VSAG is an operations-based consulting firm specializing in restaurants, specialty fresh-food markets, large-scale hospitality firms and restaurant groups. From concept development to management contracts, and all of the details in between, VSAG stewards ventures to success and profitability.

To contact VSAG and learn more about the services they offer, visit http://www.vsag.com/.

Cambria Suites hotels are smoke-free and every suite features separate work and living areas with ergonomic chairs, movable desks, luxury linens, and Bath and Body Works(R) products. The all-suites hotels offer the latest in technology, including a 52-inch television in the open, airy two-story lobby and each suite includes two flat-screen LCD televisions, a CD/DVD player, and MP3 jacks. Select suites offer MediaHub(TM) plug-and-play technology allowing guests to connect their laptop, MP3 player, game console, digital camera, or CD/DVD player hassle-free. Free high-speed wired and wireless Internet access is available throughout the hotel, so that guests can stay connected when on the road.

For more information on Cambria Suites, visit cambriasuites.com. About Choice Hotels

Choice Hotels International franchises more than 5,400 hotels, representing more than 440,000 rooms, in the United States and 39 countries and territories. As of March 31, 2007, 833 hotels are under development in the United States, representing 64,078 rooms, and an additional 70 hotels, representing 6,463 rooms, are under development in more than 15 countries and territories. The company's Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and Suburban Extended Stay Hotel brands serve guests worldwide. Additional corporate information may be found on Choice Hotels' Internet site, which may be accessed at choicehotels.com.

CONTACT: Susan Balamaci of VSAG, +1-301-915-7800

Web site: http://www.choicehotels.com/
http://www.vsag.com/