LONDON, UNITED KINGDOM -- (MARKET WIRE) -- 06/27/07 -- Parlay Entertainment Inc. (TSX VENTURE: PEI), the world's leading supplier of Internet bingo software, is pleased to announce that Stan James, a leading Internet bookmaker, has signed an agreement to use Parlay bingo technology.

Stan James will launch its online bingo offering in the United Kingdom as well as Spain, where the company's Spanish partners are also owners of a large chain of land-based bingo halls. Stan James Bingo is expected to go live later this summer at www.stanjames.com.

"After extensively reviewing all the bingo suppliers in the market, we found that Parlay offers the most comprehensive solution to fit our current and future needs," said Peter Fisher, CEO of Stan James. "We're very pleased to expand the entertainment offering we can provide to our customers by partnering with Parlay, an organisation that brings a decade of online bingo experience to our team."

Steve Cook, Parlay's European Managing Director, said: "Stan James is a significant signing for us as they have signalled their intent to make bingo a key focus of their future gaming strategy. We are excited that they have recognized the unique strengths of Parlay's bingo technology. They join an impressive list of lifestyle brands using Parlay software, including Virgin, AOL and Yahoo! Stan James has seen the huge potential for both cross-selling to its current customers while attracting new demographics. We're pleased to welcome them to the Parlay platform."

Parlay Entertainment provides its bingo software to over 180 bingo sites. In particular, Parlay's UK-facing online bingo sites are expected to see steady increases in new customer acquisitions as England's indoor public smoking ban takes effect on July 1. Similar bans have already been implemented in Wales and Scotland.

Mr. Cook continued: "The online bingo industry has been growing at a phenomenal pace and most industry experts predict business will double within the next two to three years. We are also seeing rapid expansion beyond the core UK market into many other European countries where bingo has traditionally been very popular."

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and licensor of online bingo software. As the inventor and patent holder of Internet bingo(1), Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. The company's multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, AOL and Yahoo. Parlay also powers two leading European bingo networks operated by St. Minver and The Gaming Network. Parlay is headquartered in Oakville, Canada with locations in Bridgetown, Barbados and Valletta, Malta.

About Stan James

Stan James has become one of the most acclaimed names in the Sports Betting industry. Current offers include Sports Betting, Stan's Casino, Stan's Poker and Stan's Games. Stan James is a private company based in Gibraltar.

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the Internet", with other Patent applications pending in other countries.

© 2007 by Parlay Entertainment Inc.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

Contacts:
Parlay Entertainment Inc.
Tyler Schwartz
Communications Specialist
(905) 337-6532
Email: tyler.schwartz@parlaygroup.com
Website: www.parlaygroup.com