LAS VEGAS NV -- (MARKET WIRE) -- 06/27/07 -- The World Poker Store (PINKSHEETS: WPKS), a Nevada corporation with corporate offices in St. Paul, MN, formally announces appointment of its advisory board members Phil Hellmuth, Johnny Chan, Marcel Luske, Hoyt Corkins, Patrik Antonius and Liz Lieu. The Advisory Board serves to raise awareness for The World Poker Store and advise the company on current poker trends as well as make promotional appearances for WPS and its partners. With representation from multiple countries and a wealth of experience, tournament championships and WSOP bracelets, The World Poker Store Advisory Board members will surely impact the growth of the company and the potential for world wide revenue streams as the popularity of poker continues to grow around the globe. "We are excited and very pleased to be working with this stellar group of Poker Pros and look forward to their input and direction for the future of the company," said Chuck Chastain, CEO of The World Poker Store. "Not only are they great players, but they are great people too and you couldn't ask for a better combination," he added. Hellmuth, Chan, Luske, Corkins, Antonius and Lieu will also be wearing World Poker Store logos during various tournaments around the world to further promote the company and create awareness during televised poker events.

With successful operations in Minnesota, Florida and coming soon to the 23 other Bar Poker legal states in the union and with plans to open in other countries, The World Poker Store's Bar Poker League continues to add new player members and open new venues for Free No-limit Texas Hold 'em. Currently running over 100 tournaments per week, The Bar Poker League offers a live, face to face, poker experience to all walks of life at bars and restaurants where legal around the country and hosts a community of members at www.thebarpokerleague.com. With a focus on "bringing poker to the masses" and supporting non-profit organizations, The World Poker Store also partners with local charities and corporate groups to host professional Texas Hold 'em tournaments with the proceeds benefiting a variety of causes. Most notably, The Trent Tucker Celebrity Poker Tournament hosted annually in Minnesota at Canterbury Park with attendees from both the NBA and the Poker elite featuring Michael Jordan, Scottie Pippen, Johnny Chan, Phil Hellmuth, Marcel Luske, Patrik Antonius and Hoyt Corkins to name a few with all proceeds going to benefit The Trent Tucker Youth Program. The World Poker Store Inc. also currently operates 2 retail locations in Minnesota at Southdale Center, Rosedale Center. The World Poker Store is the only brick and mortar retail outlet of its kind entirely devoted to poker, offering everything from Texas Hold 'em tables, Casino Quality Chips, DVDs, Books, Apparel and Tour Pro Collectibles. All products are also available online at www.theworldpokerstore.com.

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

CONTACT:
GREG NEEDHAM
PHONE: 612-749-0262
EMAIL: greg@theworldpokerstore.com