SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

News Feed Item

Entenmann's(R) Pours Into the Coffee Aisle

Coffee Holding Co., Inc. Announces Three-Year Licensing Agreement With Entenmann's Products, Inc.

BROOKLYN, NY -- (MARKET WIRE) -- 07/02/07 -- Coffee Holding Co., Inc. (AMEX: JVA) has entered into a three-year licensing agreement with Entenmann's Products, Inc., the owner of the famous Entenmann's trademarks and subsidiary of Entenmann's, Inc., one of the nation's oldest baking companies, to manufacturer and distribute a new line of coffee products bearing the Entenmann's brand name. The agreement gives Coffee Holding Company the exclusive rights to manufacture, market and distribute a full line of Entenmann's brand coffee products throughout the United States. The Joester Loria Group, a premiere licensing and marketing agency and exclusive agent for Entenmann's Products, Inc., brokered the deal.

"We are extremely excited about this opportunity," said Andrew Gordon, President and CEO of Coffee Holding Co. "Entenmann's is the premier name in baked goods in Supermarket's around the country and we are proud to be able to associate ourselves with them. Branding a line of coffees with the Entenmann's name seems to be a natural as the synergies between the items should prove to be a winning combination in the stores they currently are known as well as the accounts which we already service."

"We anticipate a strong demand from consumers for Entenmann's coffee once they see the product in their local stores," says Lorraine Hale, Category Director for the Entenmann's companies. "We're looking forward to our entry into the coffee category with Coffee Holding Co. and anticipate a long and productive relationship."

With more than 100 products and over a century of experience, Entenmann's is best-known for delivering daily fresh-baked sweets to store shelves from coast-to-coast. All-time best sellers include the Original Recipe soft-baked chocolate chip cookie, crumb cakes and rich frosted donuts. Entenmann's continues to be an innovator in fresh-baked sweets, with the success of products such as Entenmann's "Little Bites." Designed to deliver the same great tastes in "right-sized" products, Entenmann's Little Bites offer convenience and portion-control for busy on-the-go lifestyles of both adults and children.

"We are delighted that the master bakers of Entenmann's and Coffee Holding Company are working together to extend the Entenmann's brand into the coffee category," says Joanne Loria, Executive Vice President and COO of The Joester Loria Group. "This is just the first step for Entenmann's and an exciting time for the brand as we continue to develop new, strategic branding opportunities in the food and beverage category."

About Entenmann's

New York-based Entenmann's, Inc. has been baking cakes, pies, cookies, Danish, donuts and other confections for over a century. Founded as a family bakery in 1898, the company remained family owned until 1976. Entenmann's, Inc. and Entenmann's Products, Inc. are now subsidiaries of George Weston Bakeries Inc. Entenmann's bakery in Bay Shore, Long Island is one of the largest in the country. Entenmann's delivers hundreds of products all across the U.S. with "just baked" freshness.

About Coffee Holding

Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. The Company's private label and branded coffee products are sold through the United States, Canada and abroad to supermarkets, wholesalers, and individually owned and multi unit retail customers.

Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

About The Joester Loria Group

The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria Group represents DaimlerChrysler Company for Jeep and Chrysler; American Greetings for Care Bears; Pepsi-Cola North America for Pepsi, Mountain Dew, and Aquafina; Baked Goods Leader, Entenmann's Products; BBC series Planet Earth, Fashion/lifestyle brand Couch Potato, Fido Dido, Zippo and award winning pre-school property Baby Genius.

CONTACT:
Coffee Holding Company, Inc.
Andrew Gordon
(718) 832-0800
www.coffeeholding.com

Kelley DeVincentis/Lauren Fagan
Freeman Public Relations
973-470-0400
[email protected]
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...