SAN DIEGO, CA -- (MARKET WIRE) -- 07/11/07 -- FirstAgain LLC (www.firstagain.com), a new venture from the founders of PeopleFirst.com, today introduced its AnythingLoan, the country's first paperless consumer loan. The company's innovative product is an unsecured loan that can be used for any purpose including home improvements, vehicle purchases, medical or educational expenses, timeshares and loan refinancings. The product is tailored to the needs of consumers with excellent credit, a market the company estimates to be one trillion dollars in size.

"A completely digital loan has been the holy grail of consumer lending for several years now," said Gary J. Miller, FirstAgain's co-founder and CEO. "While important, it's just one of the many critical components we have developed, enabling us to reinvent the loan experience for individuals with excellent credit. These people deserve better products, rates, and service than what has been available prior to today."

Almost two years in development, FirstAgain's proprietary technology platform and loan processing system allow a completely virtual loan experience, from application processing to document signing to loan funding and servicing. "Our customers can apply, receive a loan from us, and pay it off over several years without ever producing a piece of paper or, for that matter, making a phone call," said Dave Zeller, FirstAgain's co-founder and president. "The product design and 'self service' features incorporated into the automated platform will make us the industry's low-cost provider, allowing us to offer customers highly competitive loan rates."

FirstAgain also announced today that Merrill Lynch, through a wholly-owned affiliate, provided the company with a warehouse lending facility to fund loans to the company's customers. Concurrent with this investment, another Merrill Lynch affiliate provided a financial commitment for FirstAgain's working capital needs.

About FirstAgain LLC

FirstAgain LLC is a financial services company based in San Diego, California. The company's co-founders previously founded PeopleFirst.com, which became the nation's largest online auto lender prior to its sale to Capital One in 2001. Operating nationwide, FirstAgain provides innovative financial products to individuals with excellent credit. The company's initial offering, the AnythingLoan, is an unsecured consumer loan that can be used for any purpose, including home improvements, vehicle purchases, educational and medical expenses, timeshares, and loan refinancing. The loan experience is fast, convenient, and completely paperless, offering highly competitive rates and loan amounts from $10,000 to $100,000. For more information, please visit www.firstagain.com.

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Press contact:
Jen Wilbur
619.501.3949
jen@rockstarcommunications.com

Business contact:
Susan Holzman
619.241.2529
susan.holzman@firstagain.com