BOISE, ID -- (MARKET WIRE) -- 07/11/07 -- Pet families are doing more to care for their pets and, according to research, one of the hottest consumer services is pet insurance. In the United States, 63% of households have pets and 37% of pet owners consider their pets important family members. Over 70 Million U.S. households own dogs or cats, and 45% of U.S. households own more than one pet. Consumer spending on pets has more than doubled from $17 billion in 1994 to an estimated $38.4 billion in 2006, according to the American Pet Products Manufacturers Association (APPMA). The APPMA association projects $15.2 billion will be spent on food, $9.3 billion on supplies and over-the-counter-medications, and $9.4 billion on veterinary care in 2007. Pets Best Insurance is now available in Massachusetts.

According to Pets Best Founder, Dr. Jack Stephens, "We are very happy to enter Massachusetts! This is another great market that cares very well for their pets. We have many veterinarians in Massachusetts that have been waiting for our approval. We look forward to doing our part to increase pet health through funding their care."

Pets Best Insurance reimburses pet owners for services from the veterinarian they choose, with no schedules or fee restrictions, truly establishing it as "Pet insurance that really pays!" Pets Best Insurance was founded by Dr. Jack Stephens, the pioneer of the pet insurance with over 25 years in the pet insurance industry. Dr. Stephens is also an accomplished veterinarian and avid pet enthusiast. Pets Best includes a choice of four affordable coverage plans with a straightforward 80:20 claims reimbursement structure and NO benefit schedules. The Pets Best Insurance team is a highly skilled and professional group of pet lovers who have developed products based on innovation and insight into veterinary care. Visit Pets Best Insurance at www.petsbest.com or phone the integrated call center 877-PetsBest (738-7237). Pets Best, Simply the best pet insurance.

Contact:
Loran Hickton
Phone: 1-866-609-PETS