SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

Article

Style Guides: Lean Design for a Lean Startup

Lean Startup Style Guide

Style Guides: Lean Design for a Lean Startup

From the moment your startup is presented on the web, design starts mattering. It is the thing that may fascinate, attract or confuse people – be depending on how well it is implemented. Your application is going to be estimated in a twinkle of an eye, that’s why a smart and good-looking website is so important for any startup.

You may inspire by looking designers’ portfolios at dribbble.com community and find a person

who will create a great site for you. However, any flight of fantasy needs consistency. Harmonize all yummy design ideas in one manual. Such manuals are usually called Style guides – a compilation of instructions on how your brand should be presented. The larger number of people is working on your startup, the more important is to create style guides for smart regulation. Each member of the company adheres to the rules, described in it.

This document may consist of one to several hundred pages, depending on the company’s scale.

Startuppers are lucky to make it laconic and simple, as distinct from large companies. Freshmen are able to apply lean methodology to the most. The simpler and more comprehensible the style guides are – the better. Ideally is to start developing the style guides right at the beginning of developing process, when you opt for specific logo and color scheme for your site or application.

OK, what to include in style guides? Methodized information about the following:

Logo – Shape, size, color and placement of your brand identity sign. Think whether some colors should be adjusted in case the background is changed.

Color Scheme – A set of colors that are most often used to create an identity of an app. Consider which color would be used for “success” and “fail’ messages on your site.

Fonts – List of font styles and instructions as for when to use them. Here you may also define icon you are going to use.

Form elements – Specify the styles for all form elements. Provide examples of fields and buttons of all types that would be present on the site (info, submit ones etc.)

Images – Customized styles and designs of photos that support your brand. Decide whether you will use photos, illustrations or both. Would they be black and white only? Would icons be round or square? Think about that.

Style of writing and voice – In this sector of your style guides you may specify in which tone company-related communication should be conducted. Should it be formal or casual, simplified or technical? It concerns communication in social media as well.

You may use many tools for the creation of your style guides. The simplest solution is to create Pdf or Word file. Google Docs are also very handy for that since it would be easy for all team members to access it. If you would like to try something more sophisticated, use http://www.sketchapp.com/, where you will find shared Symbols and Styles. Also, if existing CSS are not enough for you, you may use http://demo.patternlab.io/ for generation of unique design of your application.

Since we are creating style guides for startup design basing on principles of Lean methodology, the document itself should be simple and cost-effective, while being maximally informative and helpful.  If it is consuming too many resources on creation and maintenance, it means it should be reconsidered. People should be able to update and access it easily. True Lean style guides build a bridge between the customers and the brand. Consistency is the most important rule for branding – be it provision of your products, communication or visual representation of your identity. These characteristics will help your brand be more recognizable and strong, as well as to reflect philosophy of your company.

More Stories By Valeriia Timokhina

Valeriia Timokhina is a blog editor and IT manager at Eastern Peak, a top-ranked custom software development company. Founded in 1999, PEAK-System is a leading provider of hardware, software, and services for the mobile and industrial communication sector with emphasis on the field busses CAN and LIN.

Latest Stories
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resurgence of IT Ops. In this session our expert panel will focus on how these new ideas are [putting the Ops back in DevOps orbringing modern IT Ops to DevOps].
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
Most organizations are awash today in data and IT systems, yet they're still struggling mightily to use these invaluable assets to meet the rising demand for new digital solutions and customer experiences that drive innovation and growth. What's lacking are potent and effective ways to rapidly combine together on-premises IT and the numerous commercial clouds that the average organization has in place today into effective new business solutions.
Keeping an application running at scale can be a daunting task. When do you need to add more capacity? Larger databases? Additional servers? These questions get harder as the complexity of your application grows. Microservice based architectures and cloud-based dynamic infrastructures are technologies that help you keep your application running with high availability, even during times of extreme scaling. But real cloud success, at scale, requires much more than a basic lift-and-shift migrati...
David Friend is the co-founder and CEO of Wasabi, the hot cloud storage company that delivers fast, low-cost, and reliable cloud storage. Prior to Wasabi, David co-founded Carbonite, one of the world's leading cloud backup companies. A successful tech entrepreneur for more than 30 years, David got his start at ARP Instruments, a manufacturer of synthesizers for rock bands, where he worked with leading musicians of the day like Stevie Wonder, Pete Townsend of The Who, and Led Zeppelin. David has ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Addteq is a leader in providing business solutions to Enterprise clients. Addteq has been in the business for more than 10 years. Through the use of DevOps automation, Addteq strives on creating innovative solutions to solve business processes. Clients depend on Addteq to modernize the software delivery process by providing Atlassian solutions, create custom add-ons, conduct training, offer hosting, perform DevOps services, and provide overall support services.
Contino is a global technical consultancy that helps highly-regulated enterprises transform faster, modernizing their way of working through DevOps and cloud computing. They focus on building capability and assisting our clients to in-source strategic technology capability so they get to market quickly and build their own innovation engine.
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...