MOUNTAIN VIEW, CA -- (MARKET WIRE) -- 07/20/07 -- Arsenal Interactive, Inc. recently launched the public beta version of HeyCosmoSM (www.heycosmo.com), an entertaining and interactive, free web-cam service based on a social networking platform that enables live interactivity and video communication on the Web.

On July 22nd at 6 p.m. PDT, the company will host a live, free online Texas Hold'em Tournament featuring prominent tech and internet geeks hosting the first round of game play against participating HeyCosmo members. The winner of the tournament will win an Apple iPhone.

The tournament showcases HeyCosmo's interactive video network, making it the first live, multi-player Texas Hold'em poker game with live video, bringing virtual gaming to life. The special tournament rooms will feature each player's full motion video stream around a graphically rich poker table, allowing players to see and talk to each other as if they were in the same room.

HeyCosmo's technology supports up to 10 live web-cam video participants and up to 50 people will be able to watch, listen, and chat during the games. See screen shot at this link.

Tournament hosts include:

--  Scot Rubin, Founder of All Games Radio (www.allgames.com) and co-
    founder of the G4 television network
--  Peter Berg, Technical Producer at Joby, entrepreneur, strategist
--  Hooman Khalili, Co-host of San Francisco's number one morning show on
    97.3 FM and video blogger at Hooman.tv, www.hooman.tv
--  Adriana Gascoigne, Video host of Web 2.0 social blog, bub.blicio.us,
    http://bub.blicio.us
--  Maya Baratz, Product Manager at Yahoo! (Flickr), former speech writer
    for Senator John Kerry
--  LA Lassek, Founder of Persuasion Agents, Co-founder of Girls in Tech
    ...and more!
    

The company will also soon introduce a World Series of Online Poker featuring other digerati and web personalities.

At HeyCosmo, users can create live channels on just about anything. Friends, social communities and businesses can simultaneously watch, create, broadcast, and share content online by using a broad range of features through community directory, IM, blogs and search engines. In addition, HeyCosmo's technology provides individuals and businesses monetization options for their content utilizing a fee for service model.

At the center of the HeyCosmo experience is a real-presence, multimedia window that can display just about anything on your desktop, including videos, images, games, or whatever participants choose to share and view together instantaneously.

The magic behind HeyCosmo is a high-quality interactive multimedia engine developed using proprietary video, audio, and multi-party call control technologies. Arsenal's engineering team consists of innovative industry veterans who have collaborated for the past six years to build proven and scalable multimedia service platforms in collaboration with various industry standard groups and service provider entities. The HeyCosmo engine was originally developed by one of the world's renowned research and development centers, which was further optimized and customized by Arsenal Interactive.

About Arsenal Interactive, Inc.

Founded in November 2006, Arsenal Interactive, Inc. is a web-cam based social video network company enabling everything live! Arsenal Interactive's next generation portal, HeyCosmo, is built upon its proven and scalable technologies by a team of industry executives and engineers in emerging technologies, media, sports, and multimedia communications applications including advanced video codecs, wireless multimedia and real time multimedia services. Arsenal Interactive, Inc. is privately held and headquartered in Mountain View, Calif.

Contact:

Adriana Gascoigne
FutureWorks
415 216 6024
Email Contact