SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Roger Strukhoff, Jason Bloomberg

Related Topics: @CloudExpo, Linux Containers, Containers Expo Blog, @DevOpsSummit

@CloudExpo: Blog Post

Promise Theory and #DevOps | @DevOpsSummit #APM #AI #DX #Serverless #Monitoring

Looking at interactions in society, trust is the basis for our exchanges, working communities, and function as a society

Mark Burgess (@markburgess_osl) is a theoretical physicist, but in his keynote at the 2016 All Day DevOps conference, he talked more about economics and human interactives than physics. What does either have to do as the keynote for a conference on DevOps?

Well, for a little more background, Mark Burgess is also the founder and former CTO of CFEngine, a configuration management and automation framework, and is the author of Promise Theory. While at CFEngine, Mark worked to apply a theory of how the autonomous agents in software interact with each other. Promise Theory was born.

Promise Theory sits counter to obligation theories. Obligation theories view human interactions and behavior under the assumption that people (or agents, in the case of software) choose behavior based on their obligation to follow the rules. Agents are obligated to take a certain action. Promise theory contends the desire to follow the rules is voluntary and that agents can only be responsible for their own behavior, not the behavior of other agents.

In his presentation, Mark started out looking at human behavior and trends in our society. For instance, with technological advances, our need for one another is decreasing, even as our interdependence through communication is increasing. For example, our smart phones enable us to do almost anything without the direct interaction of someone else.

burgess.jpg

Looking at interactions in society, trust is the basis for our exchanges, working communities, and function as a society. He contends, "The promise is the source of intent by which all promises and observers may calibrate their expectations." Money is an example of this. Money does not have intrinsic value, but we use it because we trust the backer will stand behind its value and it is more convenient than bartering goods. He explains that in the old monetary economy, banks and governments were the provider of trust; in the new service/IT economy, the service provider is the basis of trust.

How do you model this trust? Enter Promise Theory, which describes how agents make promises with each other and how this leads to trust between them. Mark outlines the "ingredients" of Promise Theory:

  1. Agents and super agents make promises in a scaling hierarchy.
  2. An agent can never make a promise about another agent's behaviour (only its own).
  3. An agent's promise need not be accepted or used by its intended or unintended recipient!
  4. An agent makes its own valuations: what you have is only worth what another is willing to give you for it.
  5. Dependency invalidates promises.

At the core of understanding this, you have to understand that collaboration is made up of semantics, what words means, and dynamics: all how things works.  And that our ever-increasing service economy is driving us to an explosion of semantics, because words matter so much more than the mechanics. As an example, Mark sketched the hierarchy of promise dependencies in the old and new economies. Looking at the old economy, where we have more dynamic money, the hierarchy is:

Retail→ Money→ Banks→ Central Banks→ Government.

In the new economy, where we have more semantic services, the hierarchy is:

Client→ Network Availability→ Provider→ Internet Authorities→ Company/Service Organization.

None of these systems could work without cooperation at the bottom of it all. So, production is a cognitive process between the producer and the consumer, but also between the agents inside those organizations that have to interact. Often we create pipelines to describe these interactions, but the interdependencies within the systems are often much more complex than the pipeline can model.

burgess1.jpg

This is all just the tip of the iceberg. Mark has three books that dive into it in detail: Thinking in Promises; In Search of Certainty; and, Promise Theory.

In the end, Mark made the point that technology does an excellent job of both binding us together and pulling us apart. We need to be careful that we don't take ourselves out of the systems we create, or we could scale ourselves out of existence.

If this piqued your interest, you can watch Mark's full All Day DevOps conference session (just 40 minutes).  When you do, you can view the other 56 presentations from the 2016 conference online and free-of-charge.

This blog series is reviewing sessions from the 2016 All Day DevOps, which hosted over 13,500 registered attendees. Next week, look for "Breaking Bad Equilibrium" -- new perspectives from John Willis of Docker.

Finally, be sure to register you and the rest of your team for the 2017 All Day DevOps conference here.  This year's event will offer 96 practitioner-led sessions (no vendor pitches allowed).  It's all free, online on October 24th.

DevOps at Cloud Expo taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Download Show Prospectus ▸ Here

The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.

DevOps at Cloud Expo will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality. Sponsors of DevOps at Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial Coverage on DevOps Journal
  • Tweetup to over 75,000 plus followers
  • Press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

@DevOpsSummit at Cloud Expo taking place October 31 - November 2, 2017, Santa Clara Convention Center, CA, and is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

@DevOpsSummit  2017 Silicon Valley
(October 31 - November 2, 2017, Santa Clara Convention Center, CA)

@DevOpsSummit 2018 New York 
(June 12-14, 2018, Javits Center, Manhattan)

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Track 1. Enterprise Cloud | Cloud-Native
Track 2.
Big Data | Analytics
Track 3. Internet of Things | IIoT | Smart Cities

Track 4. DevOps | Digital Transformation (DX)

Track 5. APIs | Cloud Security | Mobility

Track 6.
AI | ML | DL | Cognitive
Track 7.
Containers | Microservices | Serverless
Track 8. FinTech | InsurTech | Token Economy

Cloud Expo | @ThingsExpo 2017 Silicon Valley
(October 31 - November 2, 2017, Santa Clara Convention Center, CA)

Cloud Expo | @ThingsExpo 2018 New York 
(June 12-14, 2018, Javits Center, Manhattan)

Download Show Prospectus ▸ Here

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.  

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Cloud Expo is the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial Coverage on Cloud Computing Journal.
  • Tweetup to over 75,000 plus followers
  • Press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo | @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

@CloudExpo | @ThingsExpo 2018 New York 
(June 12-14, 2018, Javits Center, Manhattan)

Full Conference Registration Gold Pass and Exhibit Hall ▸ Here

Register For @CloudExpo ▸ Here via EventBrite

Register For @ThingsExpo ▸ Here via EventBrite

Register For @DevOpsSummit ▸ Here via EventBrite

Sponsorship Opportunities

Sponsors of Cloud Expo | @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online targeted advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo@ThingsExpo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-4, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Delegates to Cloud Expo | @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 21st Cloud Expo | @ThingsExpo October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 21st International Cloud Expo October 31 - November 2, 2017 in Silicon Valley, and June 12-14, 2018, in New York City.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

Speaking Opportunities

The upcoming 21st International @CloudExpo@ThingsExpo, October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY announces that its Call For Papers for speaking opportunities is open.

Submit your speaking proposal today! ▸ Here

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Derek Weeks

In 2015, Derek Weeks led the largest and most comprehensive analysis of software supply chain practices to date across 160,000 development organizations. He is a huge advocate of applying proven supply chain management principles into DevOps practices to improve efficiencies, reduce costs, and sustain long-lasting competitive advantages.

As a 20+ year veteran of the software industry, he has advised leading businesses on IT performance improvement practices covering continuous delivery, business process management, systems and network operations, service management, capacity planning and storage management. As the VP and DevOps Advocate for Sonatype, he is passionate about changing the way people think about software supply chains and improving public safety through improved software integrity. Follow him here @weekstweets, find me here www.linkedin.com/in/derekeweeks, and read me here http://blog.sonatype.com/author/weeks/.

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