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“The Unwired Enterprise is already a reality – now we are taking it to the next level, enabling companies to easily develop and deploy mobile applications that extend the reach of business-critical information to users on the front lines,” said John Chen, chairman, CEO and president of Sybase. “This new mobility architecture platform is the first solution to empower developers to focus solely on creating great enterprise applications without the worry of becoming an expert on integration for multiple platforms and devices.”

Sybase, Inc., is expanding upon its Unwired Enterprise initiative, focused on solutions to help organizations effectively manage and mobilize data, and give people access to business-critical information anytime, anywhere. The company offered a sneak peek of the next generation of its mobility architecture to more than 1,500 attendees of its TechWave user training and solutions conference, showcasing how it will further streamline development and deployment of mobile enterprise solutions, helping to overcome the challenges of mobile environments and empower companies to build leading-edge mobile solutions.

Megan Mussa of SYS-CON Media at the PowerBuilder Developer's Journal booth at Sybase Techwave 2007 in Las Vegas during the opening night

Mobile enterprise requirements are growing more sophisticated, evolving from single applications targeting individual devices to applications that mobilize information from a variety of back-end systems. The Sybase platform will provide a flexible, open and standards-based infrastructure that enables companies to create an information edge by optimizing and enhancing the infrastructure they already own, linking valuable data resources in place, and securely delivering information anytime, anywhere.

The platform will focus on advancements in these key areas:

• Data services will provide a uniform way to access heterogeneous data sources, ranging from structured and unstructured data to pre-packaged applications.

• Mobile middleware services will provide the middleware bridge between enterprise data and mobile devices in development and deployment environments for diverse ecosystems.

• Device services will provide a uniform interface to develop and deploy applications across a range of device platforms.

• A unified application development tool will provide a consistent, integrated environment for developing mobile applications that link to enterprise data sources and processes.

• An administration console will provide a single view to manage, secure and deploy mobile data applications and devices.