SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Roger Strukhoff, Jason Bloomberg, Pat Romanski

Blog Feed Post

Top Mortgage Marketing Articles

If you’re a loan officer or a mortgage lender and you are struggling with digital marketing you are not alone. Most everyone that we talk to in the business is having a hard time with this at one level or another. Of course there are a small group of people who excel at mortgage marketing, but it’s a very small percentage.

Loan originators and loan officers tend to be natural salespeople. They’re people oriented, problem solvers and networking comes naturally. They like working with people, so for them, sitting behind a desk and working on their website or just social profiles or trying to connect with real estate agents on Facebook and LinkedIn is a big priority.

To help you improve your online mortgage marketing, we’ve grabbed what we think are some of the top mortgage marketing articles on the web. Enjoy!

The Evolving Role of the MLS in Mortgage Lead Generation

Excellent article from RatePlug – the leading mortgage marketing platform. Through innovative technology that makes the process of buying and selling a home much more efficient and effective, the MLS now has the potential to address multiple needs for buyers, especially in regards to special financing and affordability. And the lender is a major player and the missing piece to the puzzle. In fact, this creates a huge mortgage marketing opportunity for lenders. While the MLS is a solid collaboration and research tool for agents, mortgage lenders seldom understand the power the MLS can provide to their business, and thus are missing out on new home finance opportunities.

http://www.rateplug.com/mortgage-lead-generation

Purchasing mortgage leads: Top 8 Things to Consider

Learn the best practices for finding mortgage leads from a former loan officer.

https://www.pipelineroi.com/blog/eight-things-to-consider-when-buying-mortgage-leads/

Why you want extroverts on your team

What personality styles are fit for the mortgage industry? In many cases, it’s the extrovert. It’s easy to see why.

http://nationalmortgageprofessional.com/blog/want-extroverts-your-team

Mortgage Marketing Online – Let’s Do It

Learn about mortgage marketing and how to increase loan volume from the nation’s oldest, largest, and most popular website for home buyers and mortgage shoppers. Recently, HBI broke into the mortgage marketing scene using a one client per metro area model.

http://www.homebuyinginstitute.com/news/mortgage-marketing-online/

Getting employees to grow

Recruiting and hiring means nothing if your employees cannot grow from within. Explore these helpful tips to get more out of your employees.

http://nationalmortgageprofessional.com/blog/getting-employees-grow

7 Marketing Tips for Loan Originators

7 mortgage marketing tips and tools – with examples for each – to jumpstart your practice.

http://www.streetdirectory.com/travel_guide/17652/marketing/7_mortgage_marketing_tips_for_loan_officers.html

Mortgage Marketing Compliance Checklists and Templates

This article compiles information from several mortgage marketing compliance checklists to ensure you stay compliant amongst all the industry changes.

http://www.qualifiedmortgage.org/mortgage-marketing-compliance/

Mortgages and the Markets

Access news and commentary on mortgages markets from archived articles published in the New York Times

https://www.nytimes.com/topic/subject/mortgages-and-the-markets

The mortgage market is now dominated by non-bank lenders

When shopping for loans, most borrowers don’t think twice about whether they are getiting the loan from a bank or non-bank. Here are key differences between the two to keep in mind.

https://www.washingtonpost.com/realestate/the-mortgage-market-is-now-dominated-by-nonbank-lenders/2017/02/22/9c6bf5fc-d1f5-11e6-a783-cd3fa950f2fd_story.html?utm_term=.5f9046c9c95c

10 Digital Marketing Strategies that Fuel Your Next Mortgage Campaign

Despite record low interest rates, a steady increase in origination costs is putting pressure on lenders and marketers to find more efficient ways to acquire and process loans. Here are 10 digital tactics to address this issue.

https://thefinancialbrand.com/51838/mortgage-lending-digital-marketing-strategies/

Mortgage Marketing Using The Noise Canceling Formula

Mortgage marketing strategies are everywhere. But few show the digital marketing efforts of somone who split time working in the mortgage business and the digital marketing world. Learn how this person’s “noise-canceling” formula for mortgage marketing brought in millions of dollars in loan volume.

http://mywsiconsultant.com/mortgage-marketing/

The MLS for Lenders – Is it an Overlooked Mortgage Marketing Tool?

One unmentioned and underused mortgage marketing tool is the MLS. RatePlug provides a technology platform that generates new opportunities for lenders by integrating loan information into the MLS listings of their partnered agents.  In essence, it allows lenders to insert themselves into the transaction and use the power of the MLS to stay visible, connected and relevant with the agents and their home buyer prospects, all while remaining compliant.

See how RatePlug can be the strongest tool yet to generate mortgage marketing leads.

The post Top Mortgage Marketing Articles appeared first on B2B Labs.

Read the original blog entry...

More Stories By Ben Bradley

Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. (www.maconraine.com) - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.

Latest Stories
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. DevOpsSUMMIT at CloudEXPO expands the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike.
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that pro...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and wor...
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recomm...
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, ...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Industry after industry is under siege as companies embrace digital transformation (DX) to disrupt existing business models and disintermediate their competitor’s customer relationships. But what do we mean by “Digital Transformation”? The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data architectures, hyper-converged technologies, artificial in...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...