SAN JOSE, Calif., Aug. 20 /PRNewswire/ -- OrangeSoda Inc., a leading technology provider of campaign management services for online advertisers, announced Bid Scholar, a do-it-yourself version of its campaign management platform, at this week's Search Engine Strategies Expo in San Jose. Bid Scholar lets advertisers manage multiple paid search campaigns from a single, easy to use, and secure Web interface.

"Bid Scholar helps advertisers jumpstart their search marketing and local search efforts in particular," said Jay Bean, president and founder of OrangeSoda. "This system was designed to give local, smaller advertisers with limited time and resources the ability to create, manage and optimize a variety of online advertising campaigns through a single interface."

Why is local search so significant to these businesses? Local search uses localized Internet marketing to pair a customer with a nearby business. When a company places an ad online people from all over the globe can find it. What many customers are really looking for is a local business to meet their needs. Search results are now more refined, and with the right targeting can deliver that walk-in business along with online patronage. A recent survey of OrangeSoda clients found that local search topped the list of marketing goals, ahead of Yellow Page ads and direct mail. Bid Scholar puts an easy and cost-effective management solution in the hands of small businesses seeking local exposure.

OrangeSoda works closely with Google, Yahoo, and other paid and local search providers to ensure that its proprietary optimization engine maximizes the power of those sites' advertising platforms. Bid Scholar lets local advertisers tap directly into the OrangeSoda optimization engine through such features as "smart technology" bid control; dynamic campaign management (automatic shifting of ad dollars among campaigns and search engines to maximize return-on-investment); customizable click and conversion reporting; and advanced click fraud monitoring.

"Our systems are designed to free advertisers from the time-consuming management of multiple campaigns across various search engines. With Bid Scholar advertisers will spend less time managing the entirety of their paid search campaigns than they did previously managing a single campaign," Bean added.

OrangeSoda Inc. (orangesoda.com) is a marketing-driven technology company that empowers businesses with smaller advertising budgets to maximize their online presence. OrangeSoda's solutions provide these businesses with the same opportunities as those of larger concerns through the use of advanced reporting tools, dynamic campaign management, a unique optimization engine, personalized customer support, and an advertising network tailored to local and national markets. OrangeSoda technology is now used to manage hundreds of thousands of keywords and campaigns with outstanding results. The privately held company is based in Orem, Utah.

CONTACT: Pam O'Connell, or Jen Spallone, +1-212-572-0767, tkpr1@aol.com,
Both of TKPR Public Relations, Inc.; or Derek O. Miner, +1-801-616-4029,
dminer@orangesoda.com, of OrangeSoda Inc.

Web site: http://orangesoda.com/