SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany

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Lycos Announces HBO 'Weeds' Star Mary Louise Parker Sparks Online Interest, Making First-Ever Appearance on Search List; Golf Continues to Score Hole in One with Web Users

Chyna, 'High School Musical,' Zac Efron, Big Search Gainers

WALTHAM, Mass., Aug. 22 /PRNewswire/ -- Lycos, Inc.(http://www.lycos.com/), a leading community destination for video and entertainment content, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending Aug. 18, 2007. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/ . Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Aug. 18, 2007: 1. Mary Louise Parker 267% 2. Katie Holmes 162% 3. Chyna 153% 4. Halloween 135% 5. American Idol 131% 6. High School Musical 93% 7. Zac Efron 81% 8. Christina Aguilera 75% 9. Jenna Jameson 50% 10. Angelina Jolie 45% Notes of Interest:

For the second consecutive week, Golf (#2) is above par and high on the top 10 list of most popular search terms, gaining 268% in search activity over the past week. For the first time in the history of The Lycos 50, Golf has dominated the number two slot, receiving 16% more searches than YouTube (#3) and currently 23% more popular than MySpace (#4). Actress Mary Louise Parker (#24), star of the hit HBO series "Weeds," makes her debut on this week's list as the biggest Mover & Shaker up 267% in web popularity ahead of mainstays Lindsay Lohan (#27), Angelina Jolie (#30) and Carmen Electra (#33). Meanwhile, the wrestling babes of the WWE (#13), Stephanie McMahon (#22) and Trish Stratus (#26) continue to have a prominent presence online, although neither one is actively competing in the ring.

Search Gainers:

Also from the world of the WEE, Chyna jumps in search interest, up 153% this week, though not enough to land on The Lycos 50 list. Disney (#5) and the "High School Musical 2" juggernaut continue to crush the competition, gaining 93% in search popularity over the past week. Breakout star of the summer, Zac Efron (#36), also sees an 81% jump in searches, up from #45 the previous week. Efron not only stars on the small screen in "High School Musical 2," but is also enjoying the sweet small of success from his big screen role in "Hairspray."

The Lycos 50(TM) Top 10 Search Terms for the Week Ending Aug. 18, 2007: 1) Poker 6) Naruto 2) Golf 7) Britney 3) YouTube 8) Pokemon 4) MySpace 9) Paris Hilton 5) Disney 10) Fashion About Lycos, Inc.

Lycos, Inc. (http://www.lycos.com/) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology websites that foster online communities, including the new Lycos Cinema and Lycos MIX video platforms, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Lycos Entertainment, Lycos Music and Lycos Planet. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

Lycos, Inc.

CONTACT: Kathy O'Reilly of LYCOS, Inc., +1-781-370-2853,
Kathy.O'[email protected]

Web site: http://www.lycos.com/
http://50.lycos.com/

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