SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

Blog Post

Cloud Management Platform - An Overview of Cloud Pricing Models

Cloud Services Pricing Models

Overall demand for cloud computing in all its guises will grow 18% this year to $246.8 billion in total worldwide revenue from $209.2 billion, according to a new forecast from market research firm Gartner. With the cloud management platform being the preferred platform for apps that win, serve, and retain customers, adoption of cloud services and spending on cloud services are both up.

Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. Cloud service pricing model could range from pure subscription models where services sold on a cloud catalog basis are billed per month (say per mailbox or per app license ordered) where the customer gets billed for all those resources, whether used or not. Or a model where the customer starts off with a zero account, provisions cloud resources on demand, and gets charged based on actual consumption (Pay As You Go). Another variant is an enterprise billed based on the number of active users assigned to a cloud subscription (Pay Per User). Several cloud providers offer a combination of the above models with suitable discounting options.

For Infrastructure services, customers do not accept obsolete hardware-based pricing and existing customers will refuse to renew contracts that cost more than they deliver or even cancel them midterm as they demand utility-style metering at the IaaS, PaaS and SaaS levels (platform-as-a-service and software-as-a-service). Cloud providers offer different cloud pricing models, unique discount options, and frequent price cuts to lure customers. The AWS Consolidated Billing concept, the AWS Reserved Instances (RIs) model - that are not actual instances, but rather a kind of discount coupons mechanism that can be applied to instances that meet certain criteria (region, availability zone, instance family, and operating system), the Google Sustained Use Discounts (SUD), the Microsoft Enterprise Agreement that enables enterprises to avail discounts from 15-45 percent depending on the level of usage they commit to, are pricing and discount methods offered by the cloud providers.

Whether you are a cloud provider with dynamic product offerings to monetize your end-to-end process or a partner reselling the cloud services with the partnership programs or an enterprise that adopts a secure cloud computing environment that is cost-effective by leveraging lower costs based on the enterprise discounts or tiered pricing model, Jamcracker offers a complete cloud management suite to accomplish your goal, and manage revenue settlement between channel partners.

See the demonstration of cloud pricing, promotions and settlement in Jamcracker Cloud Management Platform

More Stories By John Katrick

John Katrick is a software engineer living in Bangalore, India. He is a fan of technology and cloud computing. He is also interested in Hybrid Cloud and focuses on articles involving the latest news in cloud management, Microsoft Azure, and cloud governance including new technology and AWS cloud news.

Latest Stories
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
On-premise or off, you have powerful tools available to maximize the value of your infrastructure and you demand more visibility and operational control. Fortunately, data center management tools keep a vigil on memory contestation, power, thermal consumption, server health, and utilization, allowing better control no matter your cloud's shape. In this session, learn how Intel software tools enable real-time monitoring and precise management to lower operational costs and optimize infrastructure...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resurgence of IT Ops. In this session our expert panel will focus on how these new ideas are [putting the Ops back in DevOps orbringing modern IT Ops to DevOps].
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Most organizations are awash today in data and IT systems, yet they're still struggling mightily to use these invaluable assets to meet the rising demand for new digital solutions and customer experiences that drive innovation and growth. What's lacking are potent and effective ways to rapidly combine together on-premises IT and the numerous commercial clouds that the average organization has in place today into effective new business solutions.
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
Keeping an application running at scale can be a daunting task. When do you need to add more capacity? Larger databases? Additional servers? These questions get harder as the complexity of your application grows. Microservice based architectures and cloud-based dynamic infrastructures are technologies that help you keep your application running with high availability, even during times of extreme scaling. But real cloud success, at scale, requires much more than a basic lift-and-shift migrati...
David Friend is the co-founder and CEO of Wasabi, the hot cloud storage company that delivers fast, low-cost, and reliable cloud storage. Prior to Wasabi, David co-founded Carbonite, one of the world's leading cloud backup companies. A successful tech entrepreneur for more than 30 years, David got his start at ARP Instruments, a manufacturer of synthesizers for rock bands, where he worked with leading musicians of the day like Stevie Wonder, Pete Townsend of The Who, and Led Zeppelin. David has ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Addteq is a leader in providing business solutions to Enterprise clients. Addteq has been in the business for more than 10 years. Through the use of DevOps automation, Addteq strives on creating innovative solutions to solve business processes. Clients depend on Addteq to modernize the software delivery process by providing Atlassian solutions, create custom add-ons, conduct training, offer hosting, perform DevOps services, and provide overall support services.