NOVATO, CA -- (MARKET WIRE) -- 08/28/07 -- X Change, a highly focused web analytics conference for and by real-world practitioners and web analytics managers, today announced that it has attracted another group of top industry experts. The new speakers will add to the already formidable array of practitioners at the conference and represent some of the best talent in the industry. Each will lead "Huddles" at the event to be held September 20th and 21st, 2007 in Napa, California, at COPIA -- the Premier Wine, Culinary and Arts Center, nestled in the heart of Napa's Wine Country.

The Conference is unusual in that it consists of many small discussion groups ("Huddles") hosted by facilitator experts in specific topic areas. During the intimate setting, conference participants will be able to share experiences, exchange ideas and brainstorm new approaches with experts, as well as with each other in a structured environment. Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant and speaker will marquee as Keynote Speaker, and also serve as one of the expert facilitators.

The newly added Huddle experts include:

--  Anil Batra, Director of Analytics and Strategy, ZeroDash1
    (http://www.zerodash1.com), and well-known industry blogger, will bring his
    10 years of experience helping Fortune 500 clients with web analytics to
    bear on huddles around 'Behavioral Targeting' and 'Measuring Online
    Campaigns.' Anil, who has worked with both Zaaz and Revenue Science in the
    past is the author of the Web Analysis and Behavioral Targeting blog
    (http://webanalysis.blogspot.com).

--  Clint Ivy, Enterprise Technology Consultant for Visual Sciences, works
    with Visual Sciences clients to translate business reporting and analysis
    requirements into customized technical implementations of HBX. He's another
    influential blogger in the space and frequent speaker with many years of
    experience in web analytics focused on media and entertainment properties.
    Clint will join Olivier Silvestre, Visual Science's Director, Web Analytics
    and Optimization Consulting, at X Change.

--  Another industry luminary, Judah Phillips, Director of Web Analytics
    for Reed Business Information (Reed), will be huddling on 'Deploying
    measurement systems across the globally distributed enterprise.'  Reed is a
    leading global business information company. Among its hundreds of
    publications and websites are leading franchises including Variety,
    Publishers Weekly, Interior Design, Furniture Today, Broadcasting & Cable,
    Restaurants & Institutions, and EDN. Judah is a frequent speaker at
    Internet industry events, an active member of several industry
    organizations, such as the Interactive Advertising Bureau and Web Analytics
    Association and blogs at Web Analytics Demystified.
    

"It's turned into an incredible line-up for X Change," says Semphonic President Gary Angel. "The level of participation is truly beyond my hopes, and certainly my expectations. For conference goers to work in small groups with these experts and these topics should be amazing. I think even among the speakers there's a growing excitement -- this isn't a big conference. It's small and intimate by design -- and I think for all of us the opportunity to really talk in-depth will be special."

Other expert facilitators for X Change include Eric Peterson of WebAnalyticsDemystified, Duff Anderson of iPerceptions, Gary Angel, June Dershewitz and Paul Legutko of Semphonic, Matt Belkin of Omniture, Paul Bruemmer of RedDoor Interactive, Joseph Carrabis of NextStage Evolution, Terry Cohen and Matt Jacobs of Digitas, Aaron Gray of WebTrends, Manoj Jasra of Enquiro, Phil Kemelor of CMS Watch and Semphonic, John Quarto-vonTivadar of FutureNow, Marshall Sponder of IBM and Webmetricsguru, Jaques Warren of WAO Marketing and more!

Semphonic, a leading web analytics consultancy, is sponsoring X Change. To learn more about the X Change Conference and to reserve your spot, please visit http://www.semphonic.com/conf

About SEMphonic

SEMphonic has over 10 years of experience as a web analytics consultancy for agencies and companies such as Answers.Com, American Express, AOL, Care2, Charles Schwab, Intuit, Morgan Stanley, Nokia, NPD, SurePoint Lending and many others. Semphonic has partnered with most of the major web analytics tool vendors and provides a range of services including tool evaluation, tagging, implementation and rollout support, end-user and analytic training, report development, highly targeted deep-dive analytic projects, SEM analytics, and full-service web analytics outsourcing. SEMphonic is headquartered in Novato, California. Visit us at www.semphonic.com for more information.

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