SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, William Schmarzo

News Feed Item

Openprise, an Oracle Marketing AppCloud Partner, Launches Application That Automates Critical Marketing Business and Data Management Processes

Openprise Helps Marketers Prepare Data, Make Decisions and Execute Actions Through Integration to Oracle Marketing Cloud

SAN MATEO, Calif., April 17, 2018 /PRNewswire/ -- Openprise, a Silver level and Cloud Standard member of the Oracle PartnerNetwork (OPN), today announced that it has launched a data orchestration platform now available on the Oracle Cloud Marketplace as a member of the Oracle Marketing AppCloud. This new data orchestration application helps marketers prepare data, make decisions and execute actions to eliminate manual processes and improve marketing team performance with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

The Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and service providers offering unique business solutions, including ones that extend Oracle Cloud Applications. Oracle Cloud is the industry's broadest and most complete public cloud, delivering enterprise-grade services at every level of the cloud technology stack including software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS) and data as a service (DaaS).

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content and social marketing with data management and activation for enterprise B2B and B2C marketers on a single system of record.

Openprise Data Orchestration Platform's automation engine enables Oracle Marketing Cloud customers to easily automate marketing tasks like data onboarding, data cleansing, deduplication, and lead and account scoring. The application's data marketplace feature also enhances a marketer's ability to automate the enrichment of data from over a dozen third-party data providers and normalize field values to a company's unique specifications. With Openprise Data Orchestration Platform, marketers can now more effectively score, route and segment leads via the app's data enrichment features.

Key capabilities in Openprise Data Orchestration include:

  • Automated Data On-boarding
  • Advanced Segmentation
  • Data Cleansing and Enrichment
  • Data Normalization – Lead Routing
  • Lead & Account Scoring
  • Account Based Marketing (ABM) Activity Analysis
  • Data Unification
  • GDPR Enhancements

"While most companies have deployed marketing automation and sales automation solutions, there are dozens of other critical marketing business processes that are still being done manually or not at all, and that's hurting marketing teams' performance," said Ed King, founder and CEO of Openprise. "Openprise automates 'everything else.' By providing a single platform that includes the data, decision-making logic and execution capabilities, Openprise enables marketers to automate critical business process to improve the effectiveness of marketing teams while simplifying their martech stacks."

Oracle Marketing Cloud customers can visit the Openprise listing in the Oracle Cloud Marketplace to install the application and begin implementing Openprise in Oracle Marketing Cloud.

About Openprise
Openprise is a Data Orchestration Platform that solves the "garbage-in/garbage-out" problem for data-driven marketing and sales teams. Openprise Data Orchestration Platform enables marketers to prepare data, make decisions and execute actions for a wide range of marketing business processes. Marketers can easily automate critical processes such as data on-boarding, data cleansing and enrichment, data unification across systems and data delivery, all without any programming. Openprise is designed from the ground up for CRM, so it has the business rules, best practices and data built right in, and it seamlessly integrates with solutions like Marketo, Oracle Eloqua, Pardot and Salesforce, so you're up and running fast. For more information, please visit http://www.openprisetech.com.

About Oracle Marketing AppCloud
The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our partner integrations, customers can easily add on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more, visit http://www.oracle.com/partners.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Media Contacts:

Anne Marie McCallion
ReturnPR
(888) 810-7774 x704
[email protected]

Allen Pogorzelski
Openprise
888-810-7774x703
[email protected]

Related Files

Openprise Logo Revised (1).png

Cision View original content:http://www.prnewswire.com/news-releases/openprise-an-oracle-marketing-appcloud-partner-launches-application-that-automates-critical-marketing-business-and-data-management-processes-300630917.html

SOURCE Openprise

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Transparent Cloud-computing Consortium (T-Cloud) is a neutral organization for researching new computing models and business opportunities in IoT era. In his session, Ikuo Nakagawa, Co-Founder and Board Member at Transparent Cloud Computing Consortium, will introduce the big change toward the "connected-economy" in the digital age. He'll introduce and describe some leading-edge business cases from his original points of view, and discuss models & strategies in the connected-economy. Nowad...
Founded in 2002 and headquartered in Chicago, Nexum® takes a comprehensive approach to security. Nexum approaches business with one simple statement: “Do what’s right for the customer and success will follow.” Nexum helps you mitigate risks, protect your data, increase business continuity and meet your unique business objectives by: Detecting and preventing network threats, intrusions and disruptions Equipping you with the information, tools, training and resources you need to effectively m...
Doug was appointed CEO of Big Switch in 2013 to lead the company on its mission to provide modern cloud and data center networking solutions capable of disrupting the stronghold by legacy vendors. Under his guidance, Big Switch has experienced 30+% average QoQ growth for the last 16 quarters; more than quadrupled headcount; successfully shifted to a software-only and subscription-based recurring revenue model; solidified key partnerships with Accton/Edgecore, Dell EMC, HPE, Nutanix, RedHat and V...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
PCCW Global is a leading telecommunications provider, offering the latest voice and data solutions to multi-national enterprises and communication service providers. Our truly global coverage combined with local, on the ground knowledge has helped us build best in class connections across the globe; and especially in some of the remotest, hard-to-reach areas in exciting growth markets across Asia, Africa, Latin America and the Middle East.
NanoVMs is the only production ready unikernel infrastructure solution on the market today. Unikernels prevent server intrusions by isolating applications to one virtual machine with no users, no shells and no way to run other programs on them. Unikernels run faster and are lighter than even docker containers.
Public clouds dominate IT conversations but the next phase of cloud evolutions are "multi" hybrid cloud environments. The winners in the cloud services industry will be those organizations that understand how to leverage these technologies as complete service solutions for specific customer verticals. In turn, both business and IT actors throughout the enterprise will need to increase their engagement with multi-cloud deployments today while planning a technology strategy that will constitute a ...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail.
SUSE is a German-based, multinational, open-source software company that develops and sells Linux products to business customers. Founded in 1992, it was the first company to market Linux for the enterprise. Founded in 1992, SUSE is the world’s first provider of an Enterprise Linux distribution. Today, thousands of businesses worldwide rely on SUSE for their mission-critical computing and IT management needs.
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Only Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. Adobe Systems Incorporated develops, markets, and supports computer software products and technologies. The Company's products allow users to express and use information across all print and electronic media. The Company's Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to cre...