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The Strawhecker Group Sees Growth in Leading Analytics Products

The Strawhecker Group (TSG), the largest analytics and consulting firm focused on the payments acceptance industry, is pleased to announce new milestones for the firm’s industry-first analytic products today at ETA’s TRANSACT 18.

“In an industry where credible, dynamic data has become top-of-mind, TSG’s proprietary platforms have become go-to tools for many of our clients,” said Kurt Strawhecker, Managing Partner at TSG. “With a 97% retention rate, our clients are clearly finding value in the performance metrics we provide.”

AIM

Merchant acquirers representing 63% of the dollar volume in the U.S. market are now using TSG’s Acquiring Industry Metrics (AIM) platform to help manage their business. AIM is a powerful platform given the scale of its consistent data (3.6 million merchants) gathered over time from like portfolios (30 portfolios/8+ years), with metrics calculated via an easily accessible Portal.

“To put its scale and breadth into perspective, nearly half of all retail establishments across 99% of zip codes are within the AIM database,” said Jamie Savant, Co-Founder and Partner at TSG.

A recent focus of AIM clients has been the usage of data to benchmark individual merchants to determine those that are priced over/under market. Optimizing with AIM has helped acquirers create an additional $46 per merchant, per month with no appreciable attrition.

GEM

Payment gateways that account for an estimated two-thirds of eCommerce spend in the U.S. now subscribe to TSG’s Gateway Enterprise Metrics (GEM) platform. GEM is the industry’s only tool that benchmarks from the merchant, developer and gateway performance perspectives.

“Gateways are seeing immediate value in GEM through the account boarding benchmarking, eCommerce merchant experience reviews and their API set assessments,” said Mike Strawhecker, Principal at TSG. “These analyses, coupled with gateway benchmark performance metrics that are monitored 24/7/365, have helped subscribers improve their product for the end-user.”

GEM is currently in the process of testing international gateways to open the platform to even more subscribers. Additionally, to build on TSG’s recent Gateway Awards, the firm will be announcing the Best API Offering winner in the coming months.

About TSG

The Strawhecker Group (TSG) is a fast-growing analytics and consulting firm focused on the electronic payments industry. The company serves the entire payments ecosystem, from fintech startups to Fortune 500 companies. The firm provides its clients with advisory services, research and analytics to help them plan and execute their strategic initiatives. Based in Omaha, a recognized payments industry hub, TSG is an established leader in this high-growth, ever-evolving space. For more information please visit www.TheStrawGroup.com.

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