SYS-CON MEDIA Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, William Schmarzo, Dana Gardner

News Feed Item

Community Brands Donor Experience Study Finds Growing Preference for Mobile Giving

Study explores current donor experiences and shifting giving preferences among U.S. donors

ST. PETERSBURG, Fla., April 17, 2018 /PRNewswire/ -- Community Brands, a purpose-driven company that delivers connected solutions to leading associations, nonprofits and schools worldwide, announced today the results from its Donor Experience Study: A deep dive into donor experience and expectations. The study explores the tipping point between offline and online giving preferences, and the impact current experiences have on donor loyalty.

www.communitybrands.com (PRNewsfoto/Community Brands)

"We're seeing shifting giving preferences as the threshold for online and mobile giving rises," said Brandy Keller, Director of Product Management and Marketing, Nonprofit Solutions, Community Brands. "We expect to see more investment in mobile technology to improve online giving and fundraising events. And, enhancing mobile experiences will be critical as nonprofits look to simplify the giving experience to keep up with donor expectations. Our findings can help nonprofit organizations evaluate their own donor experiences and identify areas for improvement."

Key findings include:

  • How donors give is driven by donation amount and familiarity with the organization. The higher the donation amount, the more likely donors are to contribute offline. Donors also prefer to give offline to unfamiliar organizations.
  • Age and income determine preference for online giving. Younger and higher-income donors are more comfortable giving online, and are more likely to give higher contributions online.
  • There's a growing preference for mobile giving. Seventy-one percent of donors have donated on a mobile device, with a growing interest among younger donors to make all online donations through a mobile device.
  • Event experiences impact donations. Sixty-three percent of donors say they are more likely to give to an organization after having a positive experience at an event. This is especially true for Millennial and Gen X donors.
  • Technology can improve fundraising events. Experiences with technology at events are overwhelmingly positive, and organizations leveraging technology to enhance the experience at a fundraising event or auction see a positive impact on donor engagement.
  • Donors want personalized follow-ups. More than twice as many donors say they prefer personalized content than they prefer generic content. All donors are most interested in personalized impact reports.

The entire report can be downloaded at communitybrands.com/DonorStudy. To learn more about Community Brands Nonprofit Solutions, as well as Membership Solutions, K-12 Solutions and Payment Solutions, visit CommunityBrands.com.

About the Donor Experience Study
Commissioned by Community Brands, Finn Partners fielded an online survey to 1,000 U.S. nonprofit donors, who self-reported giving various amounts of money to a nonprofit organization during the past 12 months. (Those who only donated to an alma mater, school or place of worship, and those who did not donate to a nonprofit, were excluded.) The surveys were conducted between January 31, 2018, and February 5, 2018. All data weighted slightly by region, gender, race, age, income and education.

About Community Brands
Community Brands is a purpose-driven company that delivers purpose-built solutions for nearly 100,000 leading associations, nonprofits, K-12 private schools and faith-based organizations worldwide to thrive and succeed in today's fast-paced, evolving world. Our focus on accelerating innovation, fulfilling unmet needs, and bringing to market modern technology solutions and engagement platforms helps power social impact, affect positive change and create opportunity. With Community Brands solutions and services, purpose-driven organizations better engage their members, donors, educators and volunteers; raise more money; effectively manage revenue; and provide professional development and insights to power their missions. To learn more, visit www.communitybrands.com. Get social with Community Brands on Twitter and LinkedIn.

Contact: Michael Piotrowski, (727) 492-5988, [email protected]

 

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/community-brands-donor-experience-study-finds-growing-preference-for-mobile-giving-300630460.html

SOURCE Community Brands

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...
Serveless Architectures brings the ability to independently scale, deploy and heal based on workloads and move away from monolithic designs. From the front-end, middle-ware and back-end layers, serverless workloads potentially have a larger security risk surface due to the many moving pieces. This talk will focus on key areas to consider for securing end to end, from dev to prod. We will discuss patterns for end to end TLS, session management, scaling to absorb attacks and mitigation techniques.
Crosscode Panoptics Automated Enterprise Architecture Software. Application Discovery and Dependency Mapping. Automatically generate a powerful enterprise-wide map of your organization's IT assets down to the code level. Enterprise Impact Assessment. Automatically analyze the impact, to every asset in the enterprise down to the code level. Automated IT Governance Software. Create rules and alerts based on code level insights, including security issues, to automate governance. Enterpr...
Eric Taylor, a former hacker, reveals what he's learned about cybersecurity. Taylor's life as a hacker began when he was just 12 years old and playing video games at home. Russian hackers are notorious for their hacking skills, but one American says he hacked a Russian cyber gang at just 15 years old. The government eventually caught up with Taylor and he pleaded guilty to posting the personal information on the internet, among other charges. Eric Taylor, who went by the nickname Cosmo...
Most modern computer languages embed a lot of metadata in their application. We show how this goldmine of data from a runtime environment like production or staging can be used to increase profits. Adi conceptualized the Crosscode platform after spending over 25 years working for large enterprise companies like HP, Cisco, IBM, UHG and personally experiencing the challenges that prevent companies from quickly making changes to their technology, due to the complexity of their enterprise. An accomp...
The benefits of automated cloud deployments for speed, reliability and security are undeniable. The cornerstone of this approach, immutable deployment, promotes the idea of continuously rolling safe, stable images instead of trying to keep up with managing a fixed pool of virtual or physical machines. In this talk, we'll explore the immutable infrastructure pattern and how to use continuous deployment and continuous integration (CI/CD) process to build and manage server images for any platfo...
DevOpsSUMMIT at CloudEXPO, to be held June 25-26, 2019 at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
It cannot be overseen or regulated by any one administrator, like a government or bank. Currently, there is no government regulation on them which also means there is no government safeguards over them. Although many are looking at Bitcoin to put money into, it would be wise to proceed with caution. Regular central banks are watching it and deciding whether or not to make them illegal (Criminalize them) and therefore make them worthless and eliminate them as competition. ICOs (Initial Coin Offer...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
The current environment of Continuous Disruption requires companies to transform how they work and how they engineer their products. Transformations are notoriously hard to execute, yet many companies have succeeded. What can we learn from them? Can we produce a blueprint for a transformation? This presentation will cover several distinct approaches that companies take to achieve transformation. Each approach utilizes different levers and comes with its own advantages, tradeoffs, costs, risks, a...
Organize your corporate travel faster, at lower cost. Hotailors is a next-gen AI-powered travel platform. What is Hotailors? Hotailors is a platform for organising business travels that grants access to the best real-time offers from 2.000.000+ hotels and 700+ airlines in the whole world. Thanks to our solution you can plan, book & expense business trips in less than 5 minutes. Accordingly to your travel policy, budget limits and cashless for your employees. With our reporting, int...
This sixteen (16) hour course provides an introduction to DevOps, the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will result in an improved ability to design, develop, deploy and operate software and services faster.