SYS-CON MEDIA Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, William Schmarzo

News Feed Item

Percolate and Allocadia to Deliver Joint Solution Empowering Marketing Leaders to Drive More Business Impact

Partnership highlights two best in class Marketing Technology providers' commitment to help marketers optimize for performance and process

SAN FRANCISCO and VANCOUVER, British Columbia, April 17, 2018 /PRNewswire/ -- Percolate, the System of Record for Marketing®, and Allocadia, the leading Marketing Performance Management solution, today announced a partnership to further streamline the marketing process to deliver more effective marketing results. This partnership is another validation of the growing importance of the marketing operations role and technologies that support their objectives. The integration will be featured during Transition, Percolate's annual customer conference taking place in San Francisco on April 19.

 (PRNewsfoto/Percolate)

"Long-term marketing success is achieved by better understanding the effectiveness of key initiatives, which can only be accomplished by tracking ROI," said Randy Wootton, CEO of Percolate. "Our partnership with Allocadia not only helps CMOs and marketing teams gain a view into future activities and their projected impact, but also enables them to link their budgets with their content orchestration. This helps quantify results while driving business value. That's a huge shift away from today's backward-facing reports and campaign summaries."

This joint solution of two mission critical marketing technologies - Content Marketing Platforms and Marketing Performance Management - will combine upstream marketing process management with strategic planning, budgeting and performance measurement, enabling marketing leaders to continually monitor and optimize marketing's contribution to revenue and other priority business goals. Together, Percolate and Allocadia provide visibility into the marketing process from plans and activities through to measurement of results, improve team coordination and enable marketers to more effectively and confidently run marketing like a business.

"The combination of Percolate's Content Marketing Platform with Allocadia's Marketing Performance Management solution was driven by joint customer demand from leading-edge CMOs and Marketing Operations leaders who realized the value of gaining better visibility into their plans and investments while being able to collaborate more easily," said Kristine Steuart, CEO and co-founder, Allocadia. "In linking these critical functions, we are not only enabling marketing teams to maximize their resources and optimize for performance and process, but bringing increased confidence to marketers because they can now prove the business impact of their work."

Steuart will be on stage at Transition 2018 in San Francisco on April 19 to further discuss the relationship between content and customer experience. She'll be joined by Percolate's Co-founder James Gross to discuss how marketing leaders can take advantage of Percolate and Allocadia together to optimize their business performance. To learn more or register for the conference, visit the Transition website

About Percolate
Percolate is the leading Content Marketing Platform for the enterprise. Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world's largest brands - including Mastercard, Cisco, Cigna, Electronic Arts, and Bosch - use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact. Visit www.percolate.com for more information on The System of Record for Marketing®.

PR Contact
InkHouse PR
Tracey Workman
[email protected]

About Allocadia
Allocadia is the leading Marketing Performance Management solution and creator of the #RunMarketing movement. The company's award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Founded in 2010 by twin sisters Kristine Steuart and Katherine Berry, Allocadia today serves more than 10,000 marketers worldwide, managing over $25B in marketing investment to-date. Learn how leading marketing organizations at over 200 companies including Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab run the business of marketing at Allocadia.com.

PR Contact
Kasia Finkelstein
[email protected]

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/percolate-and-allocadia-to-deliver-joint-solution-empowering-marketing-leaders-to-drive-more-business-impact-300631084.html

SOURCE Percolate

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, software-defined solution with rich machine ...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
Wasabi is the hot cloud storage company delivering low-cost, fast, and reliable cloud storage. Wasabi is 80% cheaper and 6x faster than Amazon S3, with 100% data immutability protection and no data egress fees. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi is on a mission to commoditize the storage industry. Wasabi is a privately held company based in Boston, MA. Follow and connect with Wasabi on Twitter, Facebook, Instagram and the Wasabi blog...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The dream is universal: heuristic driven, global business operations without interruption so that nobody has to wake up at 4am to solve a problem. Building upon Nutanix Acropolis software defined storage, virtualization, and networking platform, Mark will demonstrate business lifecycle automation with freedom of choice and consumption models. Hybrid cloud applications and operations are controllable by the Nutanix Prism control plane with Calm automation, which can weave together the following: ...
Inzata is a powerful, revolutionary data analytics platform for integrating, exploring, and analyzing data of any kind, from any source, at massive scale. Powerful AI-assisted Modeling and a patented analytics engine help users quickly load, blend and model raw and unstructured data into powerful enterprise data models, actionable real-time analytics and engaging visualizations. Go beyond spreadsheets and slides and compose a powerful narrative about how your business is performing, and how y...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As ...
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app secu...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Only Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. Adobe Systems Incorporated develops, markets, and supports computer software products and technologies. The Company's products allow users to express and use information across all print and electronic media. The Company's Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to cre...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.