SYS-CON MEDIA Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, William Schmarzo

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Clutch Among 18 Startups Participating in Salesforce Accelerate Program

Philadelphia-based Clutch, a loyalty and consumer management platform, has been chosen to join 18 startups in the Salesforce Accelerate program. Clutch’s next generation loyalty strategy uses embedded machine learning based on behavioral and transactional data to help brands identify, understand and motivate their customers. The solution will be available as an app that is integrated with Marketing Cloud, enabling users to build and deploy loyalty programs that improve engagement, customer equity, purchase frequency and customer satisfaction.

“We are happy to welcome Clutch into the Salesforce Accelerate program," said Leyla Seka, EVP of Salesforce AppExchange. "By participating in Accelerate, Clutch will contribute to our thriving Salesforce ecosystem and provide customers with an exciting new way to improve customer loyalty."

Designed to inspire collaboration and time-to-market of AppExchange apps, Salesforce selects startups from across the globe to participate in the three-month long program. With a focus on retail and healthcare verticals for this group, Clutch and the other startups will have ongoing access to key stakeholders at Salesforce including business and technical resources, in-person strategy sessions and go-to-market guidance.

“As part of Accelerate, we have a unique opportunity to collaborate with some of the best talent Salesforce has to offer in order to fix two persistent problems for businesses,” said Andy O’Dell, Co-Founder and Chief Strategy Officer at Clutch. “First, we are unifying data from across Salesforce and a client’s external systems to provide a holistic and clear view of the customer that is updated in real-time. Second, we are empowering brands to act on that data to deliver personal and engaging loyalty programs that live right within the Salesforce ecosystem.”

During the program, Clutch will collaborate with Salesforce to ensure that this next generation loyalty platform will not only meet the demands of existing customers, but also address a broadly identified market need for a robust loyalty solution that is priced for the mid-market and emerging enterprise segments.

Clutch has deep experience building successful, real-time integrations with both data and marketing systems, making its loyalty solution a natural fit to address the demands of customers. “For a marketing program to be effective, it must feel personal and relevant, and loyalty is no different,” said O’Dell, “Clutch makes this possible at scale through a variety of pre-built programs that can be automated based on each customer’s unique behavior. All of this leads to a closer connection between brands and customers, and more effective loyalty programs that optimize customer value.”

About Salesforce Accelerate

To learn more about the Salesforce Accelerate program and for a full list of 2018 startups included alongside Clutch click here.

Salesforce, Salesforce Accelerate and others are trademarks of Salesforce.com, inc.

About Clutch

Clutch’s Loyalty & Consumer Management platform delivers actionable customer intelligence and personalized engagements which empowering B2C companies to uniquely identify, understand and motivate each individual in their customer base. The platform integrates real-time customer data across point-of-sale, ecommerce, mobile and social channels, marketing touch points and more back to a single individual customer record. With the addition of Machine Learning, the platform is able to deliver highly personalized and relevant engagements to increase the value of each customer. Headquartered outside of Philadelphia, Clutch’s solutions impact over 130 million consumers of over 900 brands. Clutch is a proud partner of Safeguard Scientifics (NYSE: SFE), NewSpring Capital and Ben Franklin Technology Partners. For more information visit clutch.com, follow Clutch Holdings on LinkedIn or @ClutchSuccess on Twitter.

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