SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Liz McMillan, Zakia Bouachraoui, William Schmarzo

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Lutron Electronics Acquires Ketra, Maker of Smart Lighting and Controls

Lutron Electronics, the leader in smart lighting controls and automated shading solutions, has signed an agreement to acquire Ketra, whose Natural Light solutions provide the highest-quality light -- light that seamlessly emulates daylight in interior spaces.

Founded in 2009 in Austin, Texas, Ketra offers lighting and control solutions that deliver beautiful, customizable light in residential and commercial environments. Ketra’s selection of light sources creates high-quality white, pastels and saturated colors, which enhance the look of any space and allow you to precisely tailor the light to meet the needs of the space. For example, enjoy a bright, energizing light in your office – or a warm, comforting light in your living room.

“Our company started over 57 years ago with our founders innovating the electronic light dimmer – a device that delivered beautiful light controlled by the end user,” said Mike Pessina, co-CEO and president at Lutron Electronics. “Ketra’s range of quality light complements the Lutron light control product offering and enables our customers to create a more comfortable, productive and pleasant environment at home and at work. We’re excited to deliver this expanded light control solution to the industry.”

Ed Blair, Lutron senior vice-president, said it was a natural extension for Lutron to expand its product portfolio with Ketra light sources and controls. “This acquisition allows Lutron to take care of its customers with the most comprehensive portfolio of light control solutions in the industry. Moreover, it uniquely positions Lutron for the greatest success in the market’s areas of growth, like simulated natural light, smart homes and buildings and tunable white.”

Nav Sooch, Ketra CEO, said the acquisition will provide numerous benefits to lighting professionals and homeowners alike. “Lutron’s global reach, unmatched service, support, and outstanding reputation offer new opportunities to expand the market for Ketra’s unique Natural Light offering,” he says. “We’re excited to join the Lutron family and together bring new solutions to our customers.”

Ketra light sources are compatible with the Lutron HomeWorks QS total home control system and Lutron Quantum total light management system.

Ketra products are sold through select U.S.-based lighting showrooms and A/V dealers. To experience Ketra’s Natural Light solutions integrated with Lutron lighting control, visit Lutron at booth #2431 at the Lightfair International tradeshow (May 8-10, 2018, in Chicago, IL) or at the CEDIA Expo (September 4-7, 2018, in San Diego, CA). To learn more, contact your local Lutron representative or visit lutron.com/ketra.

About Lutron Electronics (www.lutron.com)

Founded in 1961, Lutron Electronics is headquartered in Coopersburg, Pennsylvania. From dimmers for the home, to lighting management systems for entire buildings, the company offers more than 15,000 products, sold in more than 100 countries around the world. In the US alone, Lutron products save an estimated 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. The company’s early inventions—including the first solid-state dimmer invented by Lutron’s founder, Joel Spira—are now at the Smithsonian’s National Museum of American History in Washington, DC.

Lutron, HomeWorks QS and Quantum are trademarks of Lutron Electronics Co., Inc. registered in the U.S. and other countries.

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