SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, William Schmarzo

News Feed Item

Informa Engage's Rhonda Wunderlin, Vice President, Performance Marketing Elected to the Software & Information Industry Association's Software & Services Division Board of Directors

Data Driven Marketing Thought Leader to Deliver Leadership, Advocacy and Market Information to the Association

NEW YORK, April 17, 2018 /PRNewswire/ -- Informa Engage, the global leader in marketing services, announces Rhonda Wunderlin, Vice President, Performance Marketing, has been elected to the Software & Information Industry Association's (SIIA) Software & Services Division (SSD) Board of Directors, which delivers leadership, advocacy and critical market information for the benefit of all members. SIIA is the principal trade association for the software and digital content industry. Wunderlin, a data driven marketing thought leader, has been elected to a two-year term.

 (PRNewsfoto/Informa Engage)

With a focus on the customer experience and increasing engagement through data-driven best practices, Wunderlin helps Informa Engage clients elevate their position in their marketplace. Wunderlin is leading the collaboration between sales and marketing. She is responsible for marketing technologies, user data integration and management, data analysis, user care and circulation fulfillment systems/processes. Wunderlin has set the vision for a unified collaborative sales and marketing organization, with streamlined technology managed by a central operations team.

Earlier in her career, Wunderlin consulted on best practices across a myriad of 80+ companies, helping them transform their organizations. She understands the key principles behind sales and marketing alignment, applying them effectively to organizations large and small.

Wunderlin recently served as an Advisory Board Member of KaiNexus and the Oracle Marketing Cloud Customer Advisory Board. Wunderlin is a frequent industry speaker and is scheduled to speak at the SIIA Annual Conference in June. Wunderlin has won multiple awards including "Modern Marketing Leader of the Year" by the Oracle Marketing Cloud Markie awards.

Wunderlin is uniquely qualified to be a SIIA Software & Services board member. She is an insightful, results-driven leader and strategist and she has an unmatched skillset to the areas of revenue marketing, marketing automation, best practices and training.   

Wunderlin said, "I'm excited to help grow the SIIA Software & Services Division and I look forward to joining forces with the other board members to bring a focus to key industry issues. Together, we will help set the stage for the division in the coming year and identifying new opportunities for the Association."

"We are very pleased to welcome Rhonda to our board. Drawing on her leadership and marketing expertise, Rhonda in collaboration with the entire board of directors, will provide invaluable insights, strategic guidance as well as direction and advice that will benefit all of our members," said Rhianna S. Collier, Vice President & Managing Director, SIIA Software & Services Division & TechCouncil of Southern California.

About Informa Engage
We connect marketers with B2B decision makers. By combining unrivaled reach, deep knowledge of specialist markets and sophisticated marketing, we engage buyers – activating real results for marketers.

Media Contact
Kate Spellman
President
Informa Engage
T: 212 204 4351
E: [email protected]

 

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/informa-engages-rhonda-wunderlin-vice-president-performance-marketing-elected-to-the-software--information-industry-associations-software--services-division-board-of-directors-300631194.html

SOURCE Informa Engage

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Founded in 2002 and headquartered in Chicago, Nexum® takes a comprehensive approach to security. Nexum approaches business with one simple statement: “Do what’s right for the customer and success will follow.” Nexum helps you mitigate risks, protect your data, increase business continuity and meet your unique business objectives by: Detecting and preventing network threats, intrusions and disruptions Equipping you with the information, tools, training and resources you need to effectively m...
The Transparent Cloud-computing Consortium (T-Cloud) is a neutral organization for researching new computing models and business opportunities in IoT era. In his session, Ikuo Nakagawa, Co-Founder and Board Member at Transparent Cloud Computing Consortium, will introduce the big change toward the "connected-economy" in the digital age. He'll introduce and describe some leading-edge business cases from his original points of view, and discuss models & strategies in the connected-economy. Nowad...
Doug was appointed CEO of Big Switch in 2013 to lead the company on its mission to provide modern cloud and data center networking solutions capable of disrupting the stronghold by legacy vendors. Under his guidance, Big Switch has experienced 30+% average QoQ growth for the last 16 quarters; more than quadrupled headcount; successfully shifted to a software-only and subscription-based recurring revenue model; solidified key partnerships with Accton/Edgecore, Dell EMC, HPE, Nutanix, RedHat and V...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
PCCW Global is a leading telecommunications provider, offering the latest voice and data solutions to multi-national enterprises and communication service providers. Our truly global coverage combined with local, on the ground knowledge has helped us build best in class connections across the globe; and especially in some of the remotest, hard-to-reach areas in exciting growth markets across Asia, Africa, Latin America and the Middle East.
NanoVMs is the only production ready unikernel infrastructure solution on the market today. Unikernels prevent server intrusions by isolating applications to one virtual machine with no users, no shells and no way to run other programs on them. Unikernels run faster and are lighter than even docker containers.
Public clouds dominate IT conversations but the next phase of cloud evolutions are "multi" hybrid cloud environments. The winners in the cloud services industry will be those organizations that understand how to leverage these technologies as complete service solutions for specific customer verticals. In turn, both business and IT actors throughout the enterprise will need to increase their engagement with multi-cloud deployments today while planning a technology strategy that will constitute a ...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail.
SUSE is a German-based, multinational, open-source software company that develops and sells Linux products to business customers. Founded in 1992, it was the first company to market Linux for the enterprise. Founded in 1992, SUSE is the world’s first provider of an Enterprise Linux distribution. Today, thousands of businesses worldwide rely on SUSE for their mission-critical computing and IT management needs.
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Only Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. Adobe Systems Incorporated develops, markets, and supports computer software products and technologies. The Company's products allow users to express and use information across all print and electronic media. The Company's Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to cre...