SYS-CON MEDIA Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, William Schmarzo

News Feed Item

Introducing NATEDE, The IOT-Ready Natural Air Purifier That Combines Technology and Design with The Power of Plants to Remove Pollutants and Toxins from Indoor Air

The second product from positive-social-impact company Clairy, NATEDE launches on Kickstarter on April 17, 2018.

MILAN and SAN FRANCISCO, April 17, 2018 /PRNewswire-PRWeb/ -- Today, Clairy introduced their latest technological advancement in air purification: NATEDE. NATEDE launches on Kickstarter, where the company introduced their first product, the award­ winning Clairy, two years ago to much fanfare and success. The name NATEDE comes from Clairy's unique and proprietary product concept trilogy: NAture, TEchnology and DEsign.

Clairy's corporate mission is to empower people to clean and purify the air in their homes, offices, schools and public buildings. The air inside can be up to 5 times more polluted than the air outside, ­stated the World Health Organization­ and contaminants come not only from the often­ polluted air outside, but also from cleaning products, carpeting, paint, furniture, smoke, dust, cooking and more. As we spend on average 90% of our lives indoors, it is critical that we address the multitude of negative effects air pollution can cause: allergies, asthma, poor sleep, skin irritation, coughs, runny noses, itchy eyes and more long-term, harmful impacts on our health and well ­being.

Like Clairy's first product, NATEDE is not just a beautiful air purifier, but also a plant holder, designed and crafted in Italy and available in sustainable biomaterial or ceramic­, the latter for its premium version.

NATEDE is a beautiful accessory for any home, and its simple design is deceptive: it features the most advanced sensors and has a new photocatalytic filter, which does not need to be replaced, therefore eliminating waste and the extra expenses. Thanks to the combination of the plant with photocatylisis, the product is now able to eliminate 93% of Vocs, 99% of bacteria, virus and fine particulate.

Clairy CEO Paolo Ganis said, "The core technology of NATEDE is phytoremediation, which means that it uses the natural power of common plants to clean toxins in the air. This was studied by NASA in the '80 and implemented by us with almost 3 years of research at PNAT and LINV, two of the most important laboratories on plants neurobiology in the world. Plants placed in NATEDE metabolize a significantly higher amount of pollutants compared to plants potted in regular vases, because of the combination of design and embedded technology, and NATEDE's air flow system quickly and quietly cleans air from a plant's soil."

Clairy has gone through a complete redesign with upgraded features for this new product. The monitors and sensors inside of NATEDE can accurately read the temperature and humidity of a room, as well as detect VOCs, PM2.5, and CO. The new LED interface communicates air quality levels without the use of the Clairy application, but the Clairy app allows users to monitor air pollutants and control the air flow in their space in real time. NATEDE can even connect to other smart home devices, such as Amazon's Alexa, and provides users with health tips.

Along with NATEDE's upgraded features, NATEDE's updated design offers a more modern shape and sleek look with cleaner lines and a wooden base that's made of all-natural materials that are 100% recyclable and environmentally friendly. NATEDE also features a self­-watering system, hence it helps to further reduce water consumption ­other than keeping plants alive while we are on the move or on holidays, even long ones. ­Its water tank can bring water to plants for about a month.

The NATEDE empowers families, companies and school administrators to take control of their indoor environment, and to make the air clean, safe and healthy. The NATEDE can provide quick and substantial benefits for the health and comfort of

families, pets, schoolchildren and employees.

NATEDE is available for pre­ordering starting at €133 ($164) on Kickstarter. To learn more about the campaign, visit pr.go2.fund/natede.

About Clairy Inc
Clairy.inc is an American company born from an Italian startup, Laboratori Fabrici. Clairy presented its first product at CES Las Vegas in 2016 and was then incubated for 3 months in Silicon Valley by Plug and Play Ventures, one of the most important accelerators in the world. The company focuses on health and wellness, by developing hybrid products that combine nature, technology and Made in Italy Design. The Company's first product has been presented at CES in Las Vegas in 2016. Clairy is the first producer of air purifiers truly based on nature, technology and design. Clairy sells its products in over 50 countries worldwide. Clairy is at the forefront of a green revolution, allowing users to use common plants to take control over the air they breathe, by allowing them to remotely monitor and control their Clairy with a proprietary app connected to the most advanced sensors embedded in its technological heart. Combining the best of nature and technology, Clairy's design team has developed the best natural and smart air purifier, already awarded for its design with the European Design Award in 2017 and for its product purpose that improves health and wellness, the company received 2 million Euro investments from the European Union. Launched in 2016, Clairy is a privately held company, headquartered in Pordenone, Italy, with offices in Milan and San Francisco. The Clairy app is currently available as a free download for iPhone, iPad and Android devices globally. Clairy's products are available for purchase in the most stylish colors on http://www.clairy.com.

 

SOURCE Clairy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, software-defined solution with rich machine ...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
Wasabi is the hot cloud storage company delivering low-cost, fast, and reliable cloud storage. Wasabi is 80% cheaper and 6x faster than Amazon S3, with 100% data immutability protection and no data egress fees. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi is on a mission to commoditize the storage industry. Wasabi is a privately held company based in Boston, MA. Follow and connect with Wasabi on Twitter, Facebook, Instagram and the Wasabi blog...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The dream is universal: heuristic driven, global business operations without interruption so that nobody has to wake up at 4am to solve a problem. Building upon Nutanix Acropolis software defined storage, virtualization, and networking platform, Mark will demonstrate business lifecycle automation with freedom of choice and consumption models. Hybrid cloud applications and operations are controllable by the Nutanix Prism control plane with Calm automation, which can weave together the following: ...
Inzata is a powerful, revolutionary data analytics platform for integrating, exploring, and analyzing data of any kind, from any source, at massive scale. Powerful AI-assisted Modeling and a patented analytics engine help users quickly load, blend and model raw and unstructured data into powerful enterprise data models, actionable real-time analytics and engaging visualizations. Go beyond spreadsheets and slides and compose a powerful narrative about how your business is performing, and how y...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As ...
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app secu...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Only Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. Adobe Systems Incorporated develops, markets, and supports computer software products and technologies. The Company's products allow users to express and use information across all print and electronic media. The Company's Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to cre...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.