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Tesloop Provides Compelling Ride-sharing Service but Not at Complete Convenience of User, Finds Strategy Analytics

A new expert evaluation from the In-vehicle UX (IVX) group at Strategy Analytics, “User Experience Evaluation: Tesloop” has found that Tesloop, a private company utilizing Tesla vehicles in its ride-sharing service, is using is a compelling and innovative way to attract consumers through a “wow” factor, while also being environmentally friendly. However, mobility services must take great care in all aspects of UX in relation to how a user chooses a transport method. While Tesloop has a very “to the point” booking process, additional transportation to and from pickup and drop off locations is inconvenient.

Click here for report: https://www.strategyanalytics.com/access-services/automotive/in-vehicle-ux/reports/report-detail/user-experience-evaluation-tesloop

Key report findings include:

  • The ride-sharing process is similar to applications such as Uber or Lyft. However, users get to specifically ride in a Tesla vehicle for longer city-to-city journeys in Southern California / Las Vegas (current offering). Time and set prices are also provided prior to the trip reducing confusion.
  • Tesloop provides a higher-end in-vehicle experience. All vehicles provide additional comfort amenities compared to other ride-sharing services.
  • While the pricing of Tesloop appears reasonable when compared to a train ticket, it still presents similar downfalls to train, plane, or other long-distance transport with the location of pickup/drop off points. Having to additionally travel to a drop-off or pick-up location inconveniences the user.

Monica Wong, Analyst and report author commented, “Strategy Analytics has noted previously that OEMs can find value in car-sharing endeavors despite any potential drawbacks. The goal in these early days of new mobility services is to collect as much transport data as possible; and short-term car-sharing allows an OEM to easily gain some of that data. But without a focus on the UX, these services will always lag behind ride-hailing/sharing services, which are better positioned to cater to a wider variety of transport use cases.”

Added Chris Schreiner, Director, Syndicated Research UXIP, “Tesloop presents a unique, high end car-sharing experience similar to a being on a plane, train or bus ride encouraging you to enjoy the ride. Ultimately, though, the end-to-end user experience of any transport mode needs to be compelling with respect to user-centric factors and this includes adding drop off and pick up at the user’s desired location, to the service.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About In-vehicle UX

Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and “must-have” experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information.

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