SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

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Internet Marketing Firm, fishbat, Discusses the Benefits of Video Marketing for Businesses

PATCHOGUE, N.Y., April 20, 2018 /PRNewswire-iReach/ -- To help businesses maximize the use of video content in their marketing strategy, Internet marketing company, fishbat, shares and explains the benefits of video for businesses.

Video is the future of digital marketing. Whether you are telling the story of your brand, demonstrating how a product works, or taking users behind the scenes of a typical day at your business, video is engaging, shareable content that your audience wants (and expects) to see from your business. In addition to building exponential brand awareness and engagement, video content can also be used as a lead generation tool.

When building out your quarterly digital marketing strategy, video marketing shouldn't be overlooked Here's why:

Video increases engagement. Video content helps to increase engagement with your business by an average of 28%. Creating fresh, captivating content keeps your target audience engaged. Video content is more likely to be shared, which also helps to boost your brand awareness and engagement beyond your target audience. Weaving in a layer of user-generated video content also helps give your business a significant boost.

Video increases organic traffic to your website. People spend more than double the amount of time on pages with videos than on those without. Adding videos to your campaign's landing pages can help to yield a 157% increase in organic traffic.

Videos convert higher. Consumers are up to 85% more likely to purchase a product after watching a video about it. Creating product videos and sharing them on your website and social channels helps make your products and services easier to understand. It also helps to establish trust in both your business and your products and services; actually, seeing the products and services in action helps the consumer understand exactly what they are getting in a way that is more digestible than reading a product description or even viewing a photo.

ABOUT FISHBAT

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. 

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]

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SOURCE fishbat

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