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Microsoft Cloud: Article

Digital and Marketing Leadership: Rimi Bewtra, VP of Solutions and Developer Marketing, Snowflake Computing

The Need for Speed in Digital Interactions

In this episode, Snowflake Computing's Rimi Bewtra shares her insights about the current state of marketing.  She also talks about how data science has become the new focus of marketing, and how agility and honesty in the data helps shape better business and marketing strategies today.

As a result of rapid growth, Snowflake is now moving beyond a horizontal approach to marketing, and looking at how best to support verticals.  Rimi shares what that process looks like and much more.  Enjoy!

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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