SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

News Feed Item

Bateman Group Appoints Caleb Bushner to Lead Newly Formed Digital Strategy Group

New Digital Products and Services Will Be Tightly Integrated with Award-Winning PR, Content and Thought Leadership Programs for Greater Impact

SAN FRANCISCO & BROOKLYN, N.Y., May 31, 2018 /PRNewswire/ -- Bateman Group, a strategic communications agency, has expanded its ability to amplify client stories across the digital landscape with the appointment of Caleb Bushner to VP of Digital Strategy. Bushner will lead the Bateman Group's development of new digital products and services, and partner with clients seeking to expand the impact of their content and brand storytelling initiatives across the digital channels where their audiences are found. Bushner will work out of Bateman Group's San Francisco headquarters while also managing a team in the agency's New York City office located in Brooklyn.

"While the rate, pace and promise of technological innovation has never been greater, storytelling that creates meaningful awareness and builds trust has never been harder," said Bill Bourdon, partner and president, Bateman Group. "With Caleb leading our digital strategy, we're in a better position help our clients make an impact by connecting their stories with the conversations and communities that matter."

Previously Chief Strategy Officer of Free Range, the storytelling and innovation firm, Bushner has led marketing programs ranging from award-winning brand awareness campaigns to sophisticated omnichannel analysis and optimization strategies for startups and Fortune 500 businesses, including JPMorgan Chase, Rainforest Alliance, Mattel, The United Way and Kraft. Prior to Free Range, he served as the associate director of Digitas' social media and influencer team for Taco Bell. 

Under Bushner's leadership, Bateman Group's expanded digital team will offer clients new digital products and services designed to integrate with and extend their existing investment in PR, content marketing and thought leadership. All existing and future digital and social media programs will continue to be powered by Bateman Group's research and analytics system for measuring and improving impact on: brand awareness and trust; market position and valuation; employee recruitment and retention; and customer acquisition. Bushner and the digital team will be part of the agency's Content Studio with the oversight of longtime marketing leader and Bateman Group EVP Paula Cavagnaro.

"As a forward-looking agency, Bateman Group has long understood that for stories to move minds and markets, they need to meet audiences on their terms," said Caleb Bushner, vice president of digital strategy, Bateman Group. "Bateman Group clients have incredible solutions for some of the industry's (and the world's) biggest challenges, and our services and strategic counsel help them amplify that impact by growing relevant audiences across the digital landscape. By bolstering our Content Studio with new digital products and services, all of our programs will be that much more effective and our clients that much more successful."

About Bateman Group, Inc.
Based in San Francisco and New York City, Bateman Group is a strategic communications agency that integrates PR, content marketing, digital and analytics to help technology and consumer brands turn innovation into market leadership. For more information, visit www.bateman-group.com.

Media Assets:
Caleb Bushner photo (preferred -- ok for digital, likely not large enough for print), second choice -- larger format)
Photo credit: Maša Mlakar (for digital), D.d. Zhang (for larger format, grayscale option)

Media Contact:
Natasha Bajaj
Bateman Group
415-651-4092
[email protected]

 

Cision View original content:http://www.prnewswire.com/news-releases/bateman-group-appoints-caleb-bushner-to-lead-newly-formed-digital-strategy-group-300657077.html

SOURCE Bateman Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resurgence of IT Ops. In this session our expert panel will focus on how these new ideas are [putting the Ops back in DevOps orbringing modern IT Ops to DevOps].
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Most organizations are awash today in data and IT systems, yet they're still struggling mightily to use these invaluable assets to meet the rising demand for new digital solutions and customer experiences that drive innovation and growth. What's lacking are potent and effective ways to rapidly combine together on-premises IT and the numerous commercial clouds that the average organization has in place today into effective new business solutions.
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
Keeping an application running at scale can be a daunting task. When do you need to add more capacity? Larger databases? Additional servers? These questions get harder as the complexity of your application grows. Microservice based architectures and cloud-based dynamic infrastructures are technologies that help you keep your application running with high availability, even during times of extreme scaling. But real cloud success, at scale, requires much more than a basic lift-and-shift migrati...
David Friend is the co-founder and CEO of Wasabi, the hot cloud storage company that delivers fast, low-cost, and reliable cloud storage. Prior to Wasabi, David co-founded Carbonite, one of the world's leading cloud backup companies. A successful tech entrepreneur for more than 30 years, David got his start at ARP Instruments, a manufacturer of synthesizers for rock bands, where he worked with leading musicians of the day like Stevie Wonder, Pete Townsend of The Who, and Led Zeppelin. David has ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Addteq is a leader in providing business solutions to Enterprise clients. Addteq has been in the business for more than 10 years. Through the use of DevOps automation, Addteq strives on creating innovative solutions to solve business processes. Clients depend on Addteq to modernize the software delivery process by providing Atlassian solutions, create custom add-ons, conduct training, offer hosting, perform DevOps services, and provide overall support services.
Contino is a global technical consultancy that helps highly-regulated enterprises transform faster, modernizing their way of working through DevOps and cloud computing. They focus on building capability and assisting our clients to in-source strategic technology capability so they get to market quickly and build their own innovation engine.
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...