SYS-CON MEDIA Authors: Stackify Blog, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Liz McMillan

News Feed Item

Bateman Group Appoints Caleb Bushner to Lead Newly Formed Digital Strategy Group

New Digital Products and Services Will Be Tightly Integrated with Award-Winning PR, Content and Thought Leadership Programs for Greater Impact

SAN FRANCISCO & BROOKLYN, N.Y., May 31, 2018 /PRNewswire/ -- Bateman Group, a strategic communications agency, has expanded its ability to amplify client stories across the digital landscape with the appointment of Caleb Bushner to VP of Digital Strategy. Bushner will lead the Bateman Group's development of new digital products and services, and partner with clients seeking to expand the impact of their content and brand storytelling initiatives across the digital channels where their audiences are found. Bushner will work out of Bateman Group's San Francisco headquarters while also managing a team in the agency's New York City office located in Brooklyn.

"While the rate, pace and promise of technological innovation has never been greater, storytelling that creates meaningful awareness and builds trust has never been harder," said Bill Bourdon, partner and president, Bateman Group. "With Caleb leading our digital strategy, we're in a better position help our clients make an impact by connecting their stories with the conversations and communities that matter."

Previously Chief Strategy Officer of Free Range, the storytelling and innovation firm, Bushner has led marketing programs ranging from award-winning brand awareness campaigns to sophisticated omnichannel analysis and optimization strategies for startups and Fortune 500 businesses, including JPMorgan Chase, Rainforest Alliance, Mattel, The United Way and Kraft. Prior to Free Range, he served as the associate director of Digitas' social media and influencer team for Taco Bell. 

Under Bushner's leadership, Bateman Group's expanded digital team will offer clients new digital products and services designed to integrate with and extend their existing investment in PR, content marketing and thought leadership. All existing and future digital and social media programs will continue to be powered by Bateman Group's research and analytics system for measuring and improving impact on: brand awareness and trust; market position and valuation; employee recruitment and retention; and customer acquisition. Bushner and the digital team will be part of the agency's Content Studio with the oversight of longtime marketing leader and Bateman Group EVP Paula Cavagnaro.

"As a forward-looking agency, Bateman Group has long understood that for stories to move minds and markets, they need to meet audiences on their terms," said Caleb Bushner, vice president of digital strategy, Bateman Group. "Bateman Group clients have incredible solutions for some of the industry's (and the world's) biggest challenges, and our services and strategic counsel help them amplify that impact by growing relevant audiences across the digital landscape. By bolstering our Content Studio with new digital products and services, all of our programs will be that much more effective and our clients that much more successful."

About Bateman Group, Inc.
Based in San Francisco and New York City, Bateman Group is a strategic communications agency that integrates PR, content marketing, digital and analytics to help technology and consumer brands turn innovation into market leadership. For more information, visit www.bateman-group.com.

Media Assets:
Caleb Bushner photo (preferred -- ok for digital, likely not large enough for print), second choice -- larger format)
Photo credit: Maša Mlakar (for digital), D.d. Zhang (for larger format, grayscale option)

Media Contact:
Natasha Bajaj
Bateman Group
415-651-4092
[email protected]

 

Cision View original content:http://www.prnewswire.com/news-releases/bateman-group-appoints-caleb-bushner-to-lead-newly-formed-digital-strategy-group-300657077.html

SOURCE Bateman Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
Kubernetes as a Container Platform is becoming a de facto for every enterprise. In my interactions with enterprises adopting container platform, I come across common questions: - How does application security work on this platform? What all do I need to secure? - How do I implement security in pipelines? - What about vulnerabilities discovered at a later point in time? - What are newer technologies like Istio Service Mesh bring to table?In this session, I will be addressing these commonly asked ...
The KCSP program is a pre-qualified tier of vetted service providers that offer Kubernetes support, consulting, professional services and training for organizations embarking on their Kubernetes journey. The KCSP program ensures that enterprises get the support they're looking for to roll out new applications more quickly and more efficiently than before, while feeling secure that there's a trusted and vetted partner that's available to support their production and operational needs.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It's clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Th...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...
xMatters helps enterprises prevent, manage and resolve IT incidents. xMatters industry-leading Service Availability platform prevents IT issues from becoming big business problems. Large enterprises, small workgroups, and innovative DevOps teams rely on its proactive issue resolution service to maintain operational visibility and control in today's highly-fragmented IT environment. xMatters provides toolchain integrations to hundreds of IT management, security and DevOps tools. xMatters is the ...
With the rise of Docker, Kubernetes, and other container technologies, the growth of microservices has skyrocketed among dev teams looking to innovate on a faster release cycle. This has enabled teams to finally realize their DevOps goals to ship and iterate quickly in a continuous delivery model. Why containers are growing in popularity is no surprise — they’re extremely easy to spin up or down, but come with an unforeseen issue. However, without the right foresight, DevOps and IT teams may lo...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, presented a revolutionary model enabled by new technologies. Learn how business and develop...
"There is a huge interest in Kubernetes. People are now starting to use Kubernetes and implement it," stated Sebastian Scheele, co-founder of Loodse, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.