SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

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Nelly.com Selects Yottaa to Optimize Website Performance and Increase Online Conversions

Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, today announced that Nelly.com, Scandinavia’s largest online fashion retailer catering to young adults with the latest fashions fresh from the catwalk, has selected Yottaa Rapid CTRL to optimally sequence the loading of third party eCommerce technologies on its sites resulting in improved site performance and increased online conversions.

Nelly.com, a division of Qliro Group (STO: QLRO), offers fashion and beauty products for young women through Nelly.com and for men through NLY Man. At Nelly’s core is its own brand, NLY, complemented by a carefully selected assortment of fashion from more than 200 brands. Its own brand is highly fashionable and fosters strong customer loyalty. Nelly.com represents the future of eCommerce in the very competitive fashion market, particularly in the key 18-26 year old demographic.

With its young and demanding shoppers, fast website performance is very important to Nelly. The company relies on not only great products but also engaging online content to deliver unique, personalized experiences to its shoppers. This requires a network and ecosystem of 3rd-party technologies, including personalization, live chat, and recommendations and reviews. Unfortunately, in the past these third parties caused the company’s websites to load slowly.

As Nelly.com added more and more third party technologies to its sites, it found it increasingly difficult to assess how the third parties were impacting site speed. In order to better orchestrate, accelerate, and control those technologies, Nelly ran a trial with Yottaa Rapid CTRL and immediately page load times began dropping, particularly for shoppers on mobile devices, where page load times were reduced by 47%. During the trial average overall page load times were reduced by 30% with the Nelly.com home page loading in 2.5 seconds.

“At Nelly we are always strategizing on how to optimally attract shoppers to our sites and then how to give them a great online experience once they arrive,” said Oskar Kerola, Online Optimization Manager for Nelly.com. “An integral part of this strategy is constantly evaluating and testing how third parties are impacting site performance and conversion. And this is where Yottaa shines. We were set up with Yottaa Rapid CTRL in a matter of hours, and within a day we could see both significant speed and conversion improvements. We pride ourselves on site experience and speed, and Yottaa helps us deliver on both."

Combining eCommerce acceleration, third party control, actionable analytics, and simple deployment, Yottaa’s Rapid CTRL enables retailers to speed up, optimize, and sequence their sites in a matter of hours. The end result is reduced third party violations, thousands of hours of time saved, an exceptionally fast website, and increased conversions.

“Nelly.com is committed to providing its shoppers with fast and engaging online experiences,” said Rich Stendardo, CEO of Yottaa. “With a new class of technology delivered by Yottaa Rapid CTRL, Nelly can add all the third party eCommerce technologies needed to ensure great online shopper experiences while still having fast loading pages. Yottaa has already helped Nelly to improve performance by 30% on average and we look forward to working with Nelly.com to further optimize its sites.”

About Yottaa
Yottaa is the leading Cloud platform for accelerating eCommerce. Purpose-built to solve the website performance challenges retailers face today, Yottaa enables retailers to deliver content instantly across all devices, pages, and browsers, through advanced acceleration and 3rd party application sequencing. Leading retailers, such as The Container Store, Hallmark, eBags, Jockey, and JoAnn Fabrics, have deployed Yottaa in a matter of days with zero code change to realize billions in incremental revenue. To learn more about how Yottaa can accelerate your eCommerce site and increase online conversions, please visit www.yottaa.com or follow @yottaa on Twitter.

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