LONDON, Sept. 13 /PRNewswire-FirstCall/ -- NeuStar, Inc. today announced that it has helped leading UK network operator 3 to bring the popular Yahoo! Messenger instant messaging (IM) service to 3's mobile customers in the UK, enabling users to be online with friends and family at any time from anywhere. 3 chose NeuStar's industry-leading Mobile Messaging Gateway solution to implement the roll out of Yahoo! Messenger across its subscriber base.

NeuStar has a longstanding relationship with 3, having implemented the rollout of 3's popular Windows Live Messenger service in August 2006. In June 2007 alone, 133 million messages were sent across the 3 network via Windows Live Messenger.

Allen Scott, General Manager of NeuStar Next Generation Messaging, said: "Mobile IM is a technology whose time is now. Forward-thinking operators like 3 have seen the opportunity, seized it, and are reaping the rewards of additional data use and increased customer loyalty. The success of 3's Windows Live Messenger service prompted 3 to offer its customers additional IM solutions -- in this case, Yahoo! Messenger. We are pleased that the positive experiences 3 has had working with NeuStar in the past have enabled us to partner with them to further raise the profile of mobile IM."

NeuStar works with more operators worldwide than any other company offering Mobile IM services. The success of the Windows Live Messenger service on 3's network is further proof that mobile consumers will readily adopt familiar services that are easy to use and suitable for the mobile environment as operators make these services available.

3 launched Yahoo's mobile IM service to its customers earlier this month, building on the success of 3's popular Windows Live Messenger service. Subscribers to the 3 network now will be able to send and receive instant messages free for life with any contract through the Yahoo! and Windows Live Messenger services.

About NeuStar, Inc. and NeuStar Next Generation Messaging (NGM)

NeuStar, Inc. is a provider of clearinghouse and directory services to the global communications and Internet industry. In November 2006, NeuStar created its Next Generation Messaging (NGM) Services by acquiring Followap Inc., a leading global provider of instant messaging, presence and interconnect services.

Powering leading IMS networks such as Nortel and working in close partnership with handset manufacturers and Internet Service Providers (ISPs), NeuStar's NGM Services enable subscribers to stay connected through real-time, presence-enabled next generation services. Today, an increasing number of leading mobile operators including Vodafone Group, Turkcell, Hutchison 3, Wind, VimpelCom, Swisscom and Mobinil are NeuStar customers, and have a combined user base numbering in the hundreds of millions of subscribers.

NeuStar, Inc. is headquartered in the United States, with subsidiary offices in Europe and Asia. For more information, please visit http://www.neustar.biz/ and http://www.neustar.biz/ngm.

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move. The three areas which form the core of its business are:

* Communications -- including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging * Entertainment -- including television, music audio and video, computer games, and media publishing * Information services -- including wireless web, access to the best of the internet and a range of news services

3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

3 now has access to 350 networks in 171 countries / territories.

CONTACT: Marc Abshire of NeuStar Inc., +1-571-434-5151,
marc.abshire@NeuStar.biz

Web site: http://www.neustar.biz/