SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Zakia Bouachraoui, Liz McMillan, Janakiram MSV

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Digital and Marketing Leadership: Richard Mendis, Head of Portfolio Product Marketing, Tibco

Learning about the Latest Strategies in Technology Marketing

In this episode, I continuously call Richard Mendis the Head of Product Management, when he is really the Head of Portfolio Product Marketing at Tibco, but even with my mistakes this is a terrific interview.  Richard shares what digital transformation really looks like inside an organization.  He identifies where obstacles are in a typical IT environment that limits a company’s ability to change and to achieve agility, then shares how those limitations can be overcome.  Plus, he shares his insights on marketing.  Enjoy!

 

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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