SAN FRANCISCO, Sept. 17 /PRNewswire/ -- Salesforce.com Dreamforce Conference -- September 17, 2007: Mimiran, a leader in pricing software and services today announced the Summer '07 release of MimiranM3 Pricing Analytics for AppExchange. This release targets companies that negotiate prices in the field or on the phone and provides a range of enhancements to help companies capture pricing opportunities. The on-demand application also allows small and mid-size companies to wield the power of pricing software previously only available to much larger enterprises. MimiranM3 Pricing Analytics for AppExchange works within the familiar Salesforce environment, reducing deployment, training, and support costs. MimiranM3 Pricing Analytics for Salesforce is immediately available for test drive and deployment at http://www.salesforce.com/appexchange. The announcement was made today at Dreamforce '07, salesforce.com's User and Developer Conference.

MimiranM3 Pricing Analytics for AppExchange provides pricing guidance for sales professionals, helping them negotiate more profitably and more effectively. Sales reps can see target pricing and incentive data as they adjust deal pricing. MimiranM3 automatically routes deals outside pricing guidelines for approval, and provides detailed analytics and recommendations to users with price approval capability. Users can also see targeted dashboards with pricing and profitability information on accounts, products, and trends, improvements in sales performance, and at-risk accounts, all within Salesforce.

"This release deepens our integration with Salesforce, providing sales and pricing professionals alike with the insight they need to flex their pricing power," said Mimiran president Reuben Swartz. "Combining the CRM capabilities of Salesforce with Mimiran's pricing capabilities gives customers a powerful way to improve sales force effectiveness and overall profitability, all without installing software."

MimiranM3 Pricing Analytics for AppExchange -- Benefits

Providing the customer with the right price for the right product quickly and accurately is critical to profitably closing the sale. MimiranM3 Pricing Analytics for AppExchange gives customers pricing insight where it matters most in negotiated markets: right on the opportunity.

Benefits include: * Pricing guidance to win the right business at the right price. * Faster approvals (included auto approvals within guidelines) to close business. * Recommended approval actions and detailed reports to improve approval effectiveness and efficiency. * Quickly see at-risk accounts. * Visibility into sales and margin trends enables customers to take fast, effective action, instead of simply reporting what happened at the end of the quarter. * With no software to install, customers can be up and running in just a week.

"The AppExchange has grown into an incredibly rich solution marketplace, with hundreds of on-demand applications that have been deployed by thousands of customers," said George Hu, Chief Marketing Officer at salesforce.com. "Mimiran M3 Pricing Analytics a great way for companies to gain both tactical and strategic pricing analytics to make faster, more profitable pricing decisions."

Force.com Platform and the AppExchange

Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About Mimiran

Mimiran (http://www.mimiran.com/) provides pricing solutions to Global 2000 companies in high technology, healthcare, consumer goods, financial services, as well as mid-sized businesses. Mimiran's unique approach to improving pricing results combines pricing strategy, business processes, and technology. MimiranM3 software provides advanced pricing analytics to mid-sized and large enterprises with a low-cost, low-hassle On Demand model.

(C) 2001-2007 Mimiran, LLC. All rights reserved. Mimiran, MimiranM3, and MimiranM4 are trademarks, servicemarks, or registered trademarks of Mimiran, LLC in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Reuben Swartz http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=67415 Lian Wang http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=67416

CONTACT: Malati Vasudevan of Mimiran, +1-512-852-9002,
media@mimiran.com

Web site: http://www.mimiran.com/
http://www.salesforce.com/appexchange