SYS-CON MEDIA Authors: Zakia Bouachraoui, Liz McMillan, Yeshim Deniz, Elizabeth White, William Schmarzo

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Media Alert: Gartner Announces Sales and Marketing Conference 2018

Gartner, Inc. (NYSE: IT):

What: Gartner Sales & Marketing Conference 2018

When: October 9-11, 2018

Where: Aria Resort & Casino, Las Vegas, NV

Details: Today’s B2B commercial landscape is evolving at rapid speed, growing more complex and cumbersome for both buyers and sellers alike. Deals are slowing down, decisions are taking longer and some are stalling altogether. Despite this, sales and marketing leaders are still tasked with delivering significant growth year after year. Organizations need data-backed insights to transform their commercial teams into a next-generation selling powerhouse, able to overcome today’s challenges such as increased competition, low salesforce productivity and ineffective coverage models.

At the Gartner Sales & Marketing Conference, sales and marketing leaders, and their respective teams, will learn about the latest research and strategies covering sales talent, customer buying behavior, account-based marketing strategies and leveraging digital channels.

The event will center on four main tracks, focused on helping sales and marketing leaders overcome the biggest B2B sales and marketing challenges and priorities today:

Track A: Building the Next Generation of Sales Talent

Track B: Commercial Strategies for Shaping Customer Buying Behavior

Track C: Driving Account Growth

Track D: Using Digital Channels to Accelerate Leads

Keynotes:

Guest Speakers:

  • Jennifer Aaker, Behavioral Psychologist, Author and Professor
  • Daniel Pink, Best-Selling Author of “When: The Scientific Secrets of Perfect Timing”

Gartner Keynotes:

  • A New Model for Customer Engagement: Gartner distinguished vice president, Brent Adamson
  • Building a System for Buyer Enablement: Gartner distinguished vice president, Brent Adamson

The Solution Showcase at the event will bring together leading technology and service providers highlighting the next steps in sales and marketing through live demonstrations, face-to-face meetings, and fast-paced presentations. A listing of current exhibitors is available on the Exhibitor Directory.

For complete event details, please visit the Gartner Sales & Marketing Conference website. Members of the media can register for the event by contacting Kelly Blum at [email protected]

Join the discussion on social media using #GartnerSMC.

About the Gartner Sales & Marketing Conference

Sales and marketing leaders face unprecedented changes in customer expectations, technology and the talent needed to drive results. At the Gartner Sales & Marketing Conference 2018, taking place October 9-11 in Las Vegas, sales and marketing leaders will learn from the latest research, Gartner experts and esteemed peers, to guide them through this time of change. Follow news and updates from the event on Twitter at #GartnerSMC.

About Gartner

Gartner, Inc. (NYSE:IT), is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We’re trusted as an objective resource and critical partner by more than 15,000 organizations in more than 100 countries — across all major functions, in every industry and enterprise size.

To learn more about how we help decision makers fuel the future of business, visit www.gartner.com.

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