SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

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Central Security Group Unveils Alert 360™ as New Company Name, Logo

Central Security Group, the fifth largest provider of security systems and smart home services to residential customers in the United States, announced the debut of Alert 360™ as its new company name and logo, aligning its visual identity with the company’s evolving and comprehensive product line.

The more innovative Alert 360 brand, which the company introduced three years ago as a next-generation product and service, reflects the company’s transformation beyond offering basic security systems. The new name also encompasses the company’s Oklahoma-based Guardian Security Systems organization, bringing both entities together under one brand.

“Since our company’s inception as Central Security Group and Guardian Security Systems nearly 50 years ago, we’ve evolved leaps and bounds, transforming our business into a leading smart security and home automation provider. Following the introduction of our Alert 360 interactive home security and automation product line several years ago, it was clear we had created an offering that resonated with today’s home and business owners – one that provides total protection and control of key touchpoints in their homes or offices, from front door access and HD security cameras to energy management, lighting control, and more. Alert 360 met the growing needs of our customers and quickly became our most popular offering," said Richard Ginsburg, president and CEO of the new Alert 360.

“It’s simple: The modernized Alert 360 name better represents who we are today and the 24/7 secure, comforting, and convenient connection to home, family or business. Whether a consumer is looking for basic security or total smart control and automation of a home or office, backed by state-of-the-art equipment and award-winning alarm monitoring, Alert 360 will meet his or her needs. We’re thrilled to move forward under this new name, with our years as Central Security Group and Guardian Security Systems a meaningful part of our history and experience.”

The updated Alert 360 logo incorporates the company’s familiar green color palette and circle arrow design, demonstrating progression along with the company’s extensive history.

Alert 360 provides professional consulting and installation of security and smart home systems across 26 states. These services include Alert 360 interactive security; home automation; Alert 360 Video®; security cameras and recorders for homes and businesses; remote access; energy management solutions; 24/7 alarm monitoring; free Alert 360 and Alert 360 Video mobile apps, as well as integration of connected devices, such as sprinkler systems, thermostats, sound systems, Amazon Echo, Google Home, and more. The company also offers a leading Authorized Dealer program.

“With our Alert 360 products and services, our more than 200 Authorized Dealers have significantly expanded their offerings and are able to provide the latest total connected home services,” said Ginsburg. “Our branded smart video, Alert 360 Video, was developed in direct response to customer demand, for example, and our valued dealers have been tremendous partners in the continual expansion of our product line and brand transformation.”

Alert 360 operates offices in Austin, Texas; Clinton, Okla.; Dallas; Fort Worth, Texas; Houston; Kansas City, Kan.; Miami, Okla.; Oklahoma City; Phoenix; Sacramento, Calif.; San Antonio; San Diego; Sarasota, Fla., Springfield, Mo.; Tulsa, Okla.; and Wichita, Kan. Alert 360 local branches around the country are backed by its UL Listed Alert 360 alarm monitoring and customer care centers in Tulsa, Okla., and Irving, Texas.

With the name change, the company also has launched a new website at Alert360.com.

About Alert 360™

Founded in 1973 in Tulsa, Okla., and evolving from Guardian Security Systems and Central Security Group, Alert 360 is one of the nation’s oldest-licensed alarm monitoring providers. Today, the company is the fifth largest provider of monitored security and smart home solutions to homes in the United States. Alert 360 was named a 2016 Inc. 5000 “Fastest-Growing Privately Held Company in America” and a “Best Places to Work in Oklahoma” in 2016, 2017, and 2018.

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