SYS-CON MEDIA Authors: Zakia Bouachraoui, Liz McMillan, Carmen Gonzalez, Roger Strukhoff, David Linthicum

News Feed Item

Conforama utilise la solution Tinyclues pour ses campagnes marketing

Tinyclues annonce simultanément lors de la Paris Retail Week, Paris, France et de DMEXCO, Cologne, Allemagne, que Conforama, un leader européen de l’équipement de la maison, a choisi sa solution de Campaign Intelligence pour optimiser ses campagnes marketing. Grâce à Tinyclues, Conforama accélère la personnalisation et la digitalisation de ses communications avec des campagnes plus proches des besoins des consommateurs. Tinyclues est un sponsor de Paris Retail Week, l’événement européen pour les professionnels du retail et de DMEXCO, l’événement européen pour les acteurs du digital, du marketing et de l’innovation.

Tinyclues offre une expérience unique de ciblage et de planification des campagnes marketing. La solution utilise l’intelligence artificielle et le deep learning afin de permettre aux marketeurs B2C de très simplement trouver, avec une précision inégalée, les futurs acheteurs pour tout produit mis en avant dans une campagne.

Pour Mélodie Charles, Directrice Marketing Client de Conforama : « Nous sommes dans une phase de transformation digitale importante et nous souhaitons atteindre l’excellence dans la personnalisation de nos communications client pour accroître l’impact de nos campagnes, d’où le choix de Tinyclues. Celui-ci s’inscrit dans notre projet global de digitalisation et la solution nous permet de mettre en place un plan d’action marketing relationnel renouvelé où chaque campagne rencontre sa cible. »

La solution Tinyclues permet également d’optimiser l’agenda marketing en détectant les conflits de potentiel entre les campagnes et en utilisant l’IA pour piloter la pression marketing, ce qui permet de maximiser la performance globale des campagnes, tout en améliorant l'expérience de chaque client. Basée sur le concept de AI-first, elle est extrêmement simple à utiliser et les premières campagnes peuvent être envoyées après quelques semaines.

« Conforama est un acteur clé du retail qui rejoint la communauté des clients Tinyclues. Notre solution de campaign intelligence a fait ses preuves en aidant les entreprises de ce secteur à optimiser leur planning de campagnes toujours plus complexe et à cibler les futurs acheteurs de leurs produits » déclare Matthieu Chouard, Senior Vice-Président des ventes de Tinyclues pour la région EMEA. « À chaque fois, nos clients ont constaté une augmentation très significative du chiffre d’affaires de leurs campagnes et une bien meilleure gestion de la pression marketing et donc de l’expérience client ; c’est également le cas de Conforama. Nous sommes enthousiastes à l'idée de travailler avec un acteur aussi important du monde de l’équipement de la maison qui partage les mêmes idées lorsqu'il s'agit d’être proche de ses clients et de mettre la pertinence des messages au centre de la stratégie. »

Pour en savoir plus sur Tinyclues, rendez-vous lors de la Paris Retail Week sur le stand #V091 du 10 au 12 septembre 2018 et lors de DMEXCO sur le stand #E20, Hall 6.1, du 12 au 13 Septembre 2018.

À propos de Tinyclues

Tinyclues est la solution leader de Marketing Campaign Intelligence. Basée entièrement sur l’intelligence artificielle, elle permet aux marketeurs de générer du chiffre d’affaires additionnel et d’augmenter l’engagement client grâce à ses fonctions de ciblage intelligent et d’optimisation de l’agenda de campagnes. Tinyclues utilise des algorithmes de deep learning, innovation majeure dans le domaine de l’intelligence artificielle, afin de détecter les futurs acheteurs de tout produit, dans les jours suivant une campagne. Des entreprises comme AccorHotels, Brandalley, Cdiscount, Club Med, Conforama, Fnac Darty, Lacoste, OUI.sncf, Rue du Commerce, Sarenza, TUI, Vente-privee.com ou Vestiaire Collective utilisent Tinyclues pour orchestrer plus de 600 millions de messages par mois sur des canaux tels que l’email, les notifications mobiles, le courrier, les centres d’appel ou Facebook. Tinyclues a été listé comme « Vendor to Watch » par Gartner dans son « Magic Quadrant for Digital Marketing Analytics 2017 » et comme Cool Vendor dans le rapport Gartner’s Cool Vendor for Multichannel Marketing 2018.

Pour plus d’information, visitez http://www.tinyclues.com
Twitter : @tinyclues

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
Steaz, the nation's top-selling organic and fair trade green-tea-based beverage company, announces its 2017 "Mind. Body. Soul." tour, which will bring authentic experiences inspired by the brand's signature Mind. Body. Soul. tagline to life across the country. The tour will inform, educate, inspire and entertain through events, digital activations and partner-curated experiences developed to support the three pillars of complete health and wellness.
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one b...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...